Strong Examples of Demandware (Salesforce Commerce Cloud) Sites / Stores

After writing this piece on Magento stores, a number of people asked me to create an equivalent piece for Demandware websites. The choices of Demandware sites in this article is mainly based primarily on the design and the overall user experience of the website, as well as the adoption of innovation to aid the customer experience (such as the colour bar on Crocs category pages).

Following the acquisition of the Demandware platform by Salesforce back in 2016, some of you might know that Demandware now operates as Salesforce Commerce Cloud filling the eCommerce gap in the Salesforce product portfolio and extending the platform’s capabilities for existing and new clients into the world of CRM, marketing and customer service at the same time.

Demandware / Salesforce Ecommerce Cloud is generally only used by enterprise-level merchants, so most of the stores featured are household names / big brands. If there are any Demandware websites you think I’ve missed, feel free to suggest them below and I’ll add them in. You can also read my Magento Enterprise vs Demandware piece or my ecommerce platform selection guide.

Adidas

Adidas

The main Adidas direct to consumer website – nice use of imagery, very simple and clean UX and very strong product pages.

www.adidas.co.uk

Tate Modern

A really clean website with plenty of strong templates offering a seamless experience. One of the highlights is the ticket booking functionality sitting along the more usual eCommerce products offered within the store. The home visualisation tool for the prints and posters category is super useful and well presented too.

shop.tate.org.uk

Beats By Dre

Beats By Dre

The Beats by Dre site is very good at showcasing the quality and key features of the products and I also really like how simple the navigation is. The product pages are pretty good as well, although the buy button now goes to the product on the Apple site since the acquisition.

www.uk.beatsbydre.com

L’Oreal USA

The world’s largest beauty and cosmetics brand operates various localised sites offering different customer journeys. The USA store sits on Demandware / Salesforce Ecommerce Cloud and lets customers shop all products directly form the site as opposed to the UK version which currently pushes users to shop from partner sites (eg Amazon). I particularly loved how rapid this store is. Product detail pages also tick many boxes for me, including content (beauty guides and how-tos) related to the product and a wealth of product reviews and customer Q&As.

www.lorealparisusa.com

Joseph

A minimalist, clean design, the site delivers on product photography and navigation features. A nice detail is the size availability displayed on product listing level.

www.joseph-fashion.com

Boohoo

A perfect mix of high impact visuals, rapid site speed and smooth checkout functionality – which includes several shipping options from locker collection to choosing your preferred courier.

www.boohoo.com

Brooks Brothers

Brooks Brothers

Very nice, clean design with lots of lifestyle images. I think the product pages could arguably be better and their BazaarVoice reviews implementation is a bit cluttered. Nice design overall though.

www.brooksbrothers.com

Orlebar Brown

A beautifully put together store, the Orlebar Brown site offers an exceptional brand experience with stunning image and video content.  A feature that stands out is the ‘Design Your Own’ tool.

www.orlebarbrown.com

Burton

A super-functional site with a great search function and well laid-out product details pages. The site could do with injecting some of its blog content into the eCommerce side but overall a very smooth experience.

www.burton.com

Space NK

A multi-brand retailer specialising in beauty, the site holds hundreds of different products which means the search tool and customer feedback are key features in the shopping journey.

www.spacenk.com

Charles Tyrwhitt

Charles Twyatt

Nice clean design, very strong product pages with lots of detail around sizing etc.

www.ctshirts.com/uk

Clarins

Clarins

Nicely designed overall and good use of different types of content across the site. Again I think they could improved the layout of their reviews (also using BazaarVoice) on product pages.

www.clarins.co.uk

Columbia

Columbia

Very good use of imagery across all pages, particularly on product pages. Very nice, clean website.

www.columbia.com

Converse

Converse

I really like the product pages on the Converse website, as they don’t stick to the normal convention. I like how they position the product on these pages and also manage to showcase the material of the shoes.

www.converse.com

Crocs

Crocs

Very simple design and good use of video across the site, particularly on product pages. The colour bar on category pages is also very cool.

www.crocs.co.uk

Godiva Chocolates

Godiva Chocolates

Very simple and clean ecommerce website. Good use of content in places (including social proof).

www.godivachocolates.co.uk

House Of Fraser

House Of Fraser

Very strong ecommerce site, as you’d expect. Navigation and user experience is very strong and I really like how they use the different images on their product pages.

www.houseoffraser.co.uk

Nasty Gal

www.nastygal.com

Boux Avenue

www.bouxavenue.com

Hugo Boss

Hugo Boss

www.hugoboss.com

Jack Wills

Jack Wills

www.jackwills.com

Kate Spade

www.katespade.com

Kiehl’s

Kiehls

www.kiehls.co.uk

Musto

www.musto.com

Lacoste

Lacoste

www.lacoste.com

Lancome

Lancome

www.lancome.co.uk

Mothercare

Mohercare

www.mothercare.com

New Balance

New Balance

www.newbalance.co.uk

Scotch & Soda

Scotch & Soda

www.scotch-soda.com

Whistles

Whistles

www.whistles.com

T.M.Lewin

TM Lewin

www.tmlewin.co.uk

Hush Puppies

Hush Puppies

www.hushpuppies.com

Merrell

Merrell

www.merrell.com

Under Armour

Under Armour

www.underarmour.co.uk

Nautica

Nautica

www.nautica.com

Callaway Golf

Callaway Golf

www.uk.callawaygolf.com

JBL

jbl

www.uk.jbl.com

Oki-Ni

oki-ni

www.oki-ni.com

Fitflop

fit flop

www.fitflop.co.uk

Vitamin World

vitamin world

www.vitaminworld.com

Lush USA

lush usa

www.lushusa.com

Vertu

vertu

www.vertu.com

GoPro

go pro

www.gopro.com

Sleepy’s

Sleepys

www.sleepys.com

Tourneau

Tourneau

www.tourneau.com

Paul Rogers

Paul is an experienced eCommerce Solutions Consultant, specialising in all aspects of replatforming, requirements gathering and platform selection projects.

Paul has worked with most mainstream eCommerce platforms and has supported complex replatforming projects with retailers from all over the world. Paul also works on functional customer experience projects and solutions work with various platforms - primarily Magento and Shopify Plus.