Top Demandware Sites / Stores
After writing this piece on Magento stores I like, a few people asked me to create an equivalent piece for Demandware websites. The choices of Demandware sites is mainly based on the design (across all page templates) and the overall user experience of the website, as well as usage of innovative technology to aid the customer experience (such as the colour bar on Crocs category pages).
Demandware is generally only used by enterprise-level merchants, so most of the stores featured are household names / big brands. If there are any Demandware wesbites you think I’ve missed, feel free to suggest them below and I’ll add them in. You can also read my Magento Enterprise vs Demandware piece or my ecommerce platform selection guide.
The main Adidas direct to consumer website – nice use of imagery, very simple and clean UX and very strong product pages.
Beats By Dre
The Beats by Dre site is very good at showcasing the quality and key features of the products and I also really like how simple the navigation is. The product pages are pretty good as well, although the buy button now goes to the product on the Apple site since the acquisition.
Very nice, clean design with lots of lifestyle images. I think the product pages could arguably be better and their BazaarVoice reviews implementation is a bit cluttered. Nice design overall though.
Nice clean design, very strong product pages with lots of detail around sizing etc.
Nicely designed overall and good use of different types of content across the site. Again I think they could improved the layout of their reviews (also using BazaarVoice) on product pages.
Very good use of imagery across all pages, particularly on product pages. Very nice, clean website.
I really like the product pages on the Converse website, as they don’t stick to the normal convention. I like how they position the product on these pages and also manage to showcase the material of the shoes.
Very simple design and good use of video across the site, particularly on product pages. The colour bar on category pages is also very cool.
Very simple and clean ecommerce website. Good use of content in places (including social proof).
House Of Fraser
Very strong ecommerce site, as you’d expect. Navigation and user experience is very strong and I really like how they use the different images on their product pages.
Scotch & Soda