• Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

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  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

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  • Examples of Magento Websites

    I work with a wide range of Magento retailers in various capacities and I’m always on the lookout for examples of features being implemented in a certain way or, just generally well designed Magento stores. I originally wrote this piece because I found it really difficult to find a showcase of Magento Commerce and Open…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-level eCommerce platforms in the world – this guide provides a detailed comparison across all aspects. This piece was last updated in January 2019. My experience with Shopify Plus and Magento Commerce Over the last ~10 years, I’ve worked on over 50 Magento…

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  • Examples of Salesforce Commerce Cloud (Demandware) websites

    After writing this piece on Magento stores, a number of people asked me to create an equivalent piece for Salesforce Commerce Cloud (formerly Demandware) websites / implementations. The choices of the Salesforce Commerce Cloud implementations used in this article are mainly based on the design and the overall user experience of the website, as well as…

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  • END Clothing

    Selecting an Enterprise Ecommerce Platform – The Definitive Guide

    I originally wrote this guide in 2015, but updated it in September 2018 as the platform options and capabilities have changed considerably. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for the project Enterprise eCommerce Platform Options The question of what eCommerce platform…

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  • Introduction to BigCommerce Enterprise & Examples of Websites / Stores

    It may not be a platform that’s particularly mainstream in the UK currently, but BigCommerce Enterprise regularly features in lists of the top eCommerce platforms in North America and is making some real headway in the mid-level and enterprise sectors at the moment. Delivered as a SaaS solution, BigCommerce tends to compete for merchants who…

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  • An introduction to Shopware & Shopware Enterprise

    Shopware is an enterprise-level eCommerce platform, well-known for having the most live stores in Germany and also for powering some of the largest online stores in the market. Having grown to aurgably market-leading status in it’s native Germany, Shopware is now starting to enter new European territories and is making big strides in the UK.…

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