Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More

Reasons to use or upgrade to Magento 2.0

With more than 250,000 stores worldwide—including B2C brands like Paul Smith and Nike AU, and B2B brands like Igepa and Zoetis — and over $50 billion in gross merchandise transacted annually on the Community and Enterprise editions,… Read More

Top Demandware Sites / Stores

After writing this piece on Magento stores I like, a few people asked me to create an equivalent piece for Demandware websites. The choices of Demandware sites is mainly based on the design (across all page templates) and the overall user experience of the website, as well as usage of innovative… Read More

The Definitive Guide to Magento SEO

Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with… Read More

Magento SEO Module Comparison Guide

This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento… Read More

Guide to Selecting an Enterprise Ecommerce Platform

As a successful merchant selling online, the question of what ecommerce platform to use (or re-platform to) is always a really tough decision to make. Enterprise ecommerce solutions don’t come cheap and they require a huge amount of time (and a lot of people) to implement, run and maintain. This… Read More

Magento Enterprise vs Demandware – ecommerce platform comparison

Magento Enterprise and Demandware are two of the biggest names in ecommerce, enabling medium to large retailers to effectively showcase, market and sell their merchandise online. Both platforms power online stores for a number of huge brands, including: Magento Enterprise Demandware Paul Smith Adidas… Read More

Improving the Conversion Rate of Magento Stores

Over the last few years, it’s become common practice for consumers to visit multiple retailers before transacting, in most cases for price comparison. Couple that with increasingly saturated online landscapes and you’ve got a much more challenging situation for online retailers than a few years ago. This is… Read More

Integrating your Magento store with your POS (point of sale)

Omnichannel retail describes consumers’ habits of shopping across physical and digital channels. Omnichannel has grown consistently over the last few years and 1 in 3 consumers have used multiple channels in relation to a recent purchase. This report from Deloitte also mentions that up to 33% of shoppers… Read More

Top Magento Ecommerce Websites

I’ve worked with a wide range of Magento retailers and I’m always on the lookout for examples of well designed Magento stores. I originally wrote this piece because I found it really difficult to find a showcase of Magento Enterprise and Community websites that are well designed and provide a… Read More