Magento Extension Review: Gift Cards from Mageworx

For Magento store owners looking for new ways to maximise revenue, gift cards could be a lucrative new opportunity. Stores operating in the consumer goods sector, selling gifts, jewellery or homewares for example, are the most obvious candidates for a successful gift card strategy. With a little creative thinking, gift… Read More

Product Types In Magento

We wrote recently about the differences between simple and configurable products within Magento. These product types are just two of the six distinct product types available in Magento. Understanding these product types and how to use them can help build a comprehensive catalog that is easy for the store owner… Read More

Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More

Reasons to use or upgrade to Magento 2.0

With more than 250,000 stores worldwide—including B2C brands like Paul Smith and Nike AU, and B2B brands like Igepa and Zoetis — and over $50 billion in gross merchandise transacted annually on the Community and Enterprise editions,… Read More

Top Demandware Sites / Stores

After writing this piece on Magento stores I like, a few people asked me to create an equivalent piece for Demandware websites. The choices of Demandware sites is mainly based on the design (across all page templates) and the overall user experience of the website, as well as usage of innovative… Read More

The Definitive Guide to Magento SEO

Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with… Read More

Magento SEO Module Comparison Guide

This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento… Read More

Guide to Selecting an Enterprise Ecommerce Platform

As a successful merchant selling online, the question of what ecommerce platform to use (or re-platform to) is always a really tough decision to make. Enterprise ecommerce solutions don’t come cheap and they require a huge amount of time (and a lot of people) to implement, run and maintain. This… Read More

Magento Enterprise vs Demandware – ecommerce platform comparison

Magento Enterprise and Demandware are two of the biggest names in ecommerce, enabling medium to large retailers to effectively showcase, market and sell their merchandise online. Both platforms power online stores for a number of huge brands, including: Magento Enterprise Demandware Paul Smith Adidas… Read More

Improving the Conversion Rate of Magento Stores

Over the last few years, it’s become common practice for consumers to visit multiple retailers before transacting, in most cases for price comparison. Couple that with increasingly saturated online landscapes and you’ve got a much more challenging situation for online retailers than a few years ago. This is… Read More