Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More

The Definitive Guide to Magento SEO

Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with… Read More

Writing an eCommerce RFP for replatforming

An eCommerce RFP can be a fickle beast. Some retailers swear by them, others refuse to write them on principle, but if you’ve made the decision to write an RFP, it’s important to understand that there is no ‘one-size-fits-all’ approach. Many retailers fall into common pitfalls and end up flooded… Read More

Guide to Selecting an Enterprise Ecommerce Platform

As a successful merchant selling online, the question of what ecommerce platform to use (or re-platform to) is always a really tough decision to make. Enterprise ecommerce solutions don’t come cheap and they require a huge amount of time (and a lot of people) to implement, run and maintain. This… Read More

A Guide to Using Customer Groups in Magento

As one of the most fully-featured eCommerce platforms on te market, Magento contains a huge array of functionality, to cater for the needs of every type of online store, from small, independent businesses with just a handful of products, to international retailers and wholesalers with vast product catalogs. Read More

Review of the Magento2 Bootcamp Course from MageTraining

This week, I attended the three day Magento2 Merchant Bootcamp course, delivered by Deryck from MageTraining. I booked the course a couple of months ago, along with Lewis and Craig from Pinpoint (who are one of my consulting clients). Despite the unquestionable issues facing Magento2 at present, I wanted… Read More

Optimising Magento’s Search Function

The statistics for online retail in the UK continue to show substantial growth, with the average weekly online spend up to £931 million in September 2016, a rise of 22% from the previous September. With online spending accounting for just 15% of all retail spending, it’s clear that… Read More

MageTitans USA – a non-developers perspective

Earlier this week, I set off from London to Austin to attend the first #MageTitansUSA event, organized by Space48 and WebShopApps / ShipperHQ (I should say early on that my flights were courtesy of the awesome MageMojo). Despite not being a developer, I’ve already been… Read More

Costs of Building / Maintaining a Magento Store

Magento is an extremely popular ecommerce platform that powers some of the world’s biggest online stores, as well as sites at all levels. Magento’s technology is responsible for over 250,000 stores and is widely considered to be the biggest ecommerce platform in the world. One of the issues that lots… Read More

Magento Extension Review: Gift Cards from Mageworx

For Magento store owners looking for new ways to maximise revenue, gift cards could be a lucrative new opportunity. Stores operating in the consumer goods sector, selling gifts, jewellery or homewares for example, are the most obvious candidates for a successful gift card strategy. With a little creative thinking, gift… Read More

Magento Enterprise Replatforming Interview with Apsltd.com

Following on from our interview with Heliguy.com’s Joel Ross, we asked Kyle Gross, who is the owner of apsltd.com to do an interview around his experience of replatforming to Magento Enterprise. I’ve worked with Kyle for around a year and have various conversations around how APS… Read More

Magento Loyalty Program Extension: Loyalty Booster from Mageworx

As many retailers will agree, getting an existing customer to shop with you again is much easier than winning a brand new customer. Finding ways to increase repeat sales should be on every retailer’s agenda, in order to make the maximum sales from the minimum marketing spend and effort. We’re all familiar… Read More