eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Shopify Plus vs Salesforce Commerce Cloud – SaaS eCommerce Platform Comparison

    I originally wrote this article in early 2018, as we started seeing more brands looking at both Shopify Plus and Salesforce Commerce Cloud and also more SFCC users reviewing Shopify Plus as a potential migration option. Since I originally wrote the article, lots has changed with both platforms and we’ve done a lot more with…

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  • Global-e General Review + Optimisations for UX and Performance Marketing 

    We’ve had loads of clients that have chosen to use Global-e over the years, with a view to quickly and easily facilitating for international demand and supporting various operational goals. I’ve personally always struggled a bit with Global-e, but I can see the rationale for going down this road, particularly if you struggle with agility…

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  • Managing Pre orders with Shopify Plus – building a scalable solution  

    So, creating a solution for pre-orders (or back-orders) for a small, single Shopify store is generally quite straightforward, you take the orders and then simply wait until the items are available until you then despatch, setting expectations to the user and reporting back as needed. The issue I’m trying to address here is how you…

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  • Shopify Plus vs Magento Commerce / Adobe Commerce

    Magento Commerce (now Adobe Commerce) and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, true cost of ownership, extensibility,…

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  • Selling to Macao (and China) on Shopify / Shopify Plus

    Over the last 12 months, a number of our clients have asked us about operating a Shopify Plus store (or via an existing global or ROW store) in the Chinese region of Macao, following a significant uplift in premium brands opening physical stores in the region. Why Macao? Macao, often compared to Las Vegas, is…

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  • Using Seperate eCommerce Creative / Design & Development Agencies – Pros & Cons

    Our average client typically falls into two categories; a traditional premium or luxury brand with multiple channels or a high-growth DTC brand – with our remit often focused on scoping, governing and managing the launch or re-launch of their eCommerce store. One big trend that’s come off the back of the pandemic is these brands…

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  • eCommerce Product Builders & Configurable Products – Considerations, UX Best Practices & Examples

    Over the last few months, we’ve been working with a number of eCommerce clients on creating, simplifying and optimising product builders and product configuration processes – with this being a key part of their business and an opportunity to drive improvement in conversion rates and AOV, most notably. These types of products can also be…

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  • Implementing Hreflang with Shopify – Handling Multi-Store Edge Cases & Anomalies

    A lot of the projects we’ve worked on over the last few years with Shopify Plus have been fairly heavily international, with multiple independent Shopify stores. We’d generally be responsible for architecting how these stores worked from an international perspective and a big part of that is international traffic handling.  Although, on paper, hreflang may…

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