• Shopify Plus

    Getting around the Shopify Product Variants Limit – Workarounds & Approaches

    One of the most common frustrations for those using or considering using Shopify and Shopify Plus is the limit to 100 variants (and the limit to 3 options) on a single product. Although I’ve been told recently that, if you’re working with the right partner, the limit can be lifted – I decided to write…

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  • Salesforce Commerce Cloud New Pricing & Rough Cost of Ownership

    With most of the retailers we work with being mid-market (within the ~£5m – £25m bracket), in the past, I’ve discounted Salesforce Commerce Cloud (previously Demandware) when reviewing platform options with clients – due to a combination of build costs and licensing costs (which many others I know have done also). However, in this article,…

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  • Headless Shopify Introduction + Examples of Headless Shopify & Shopify Plus Implementations

    Over the last few months, I’ve been spending a lot of time looking at headless frameworks and which eCommerce platforms are suitable and best suited, to a headless approach. Most platforms are currently building out APIs to allow for headless builds and a number of platforms (such as ElasticPath and Commerce Tools) build their offering…

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  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

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  • Shopify Google Analytics Integration Best Practice – with Ed Upton from Littledata

    Over the last year or so, I’ve worked on a number of Shopify Plus builds alongside Littledata, who have supported the client in achieving a ‘best practice’ eCommerce Google Analytics setup. Although Littledata works with all eCommerce platforms, they’re well-known for their Shopify app which automates a large part of the Google Analytics setup process,…

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  • Shopify Forms – Using Formstack for advanced forms in Shopify

    Over the last couple of weeks, I’ve been working with a client and a couple of people from WeMakeWebsites (their development agency) to find (and validate) a solution to a requirement for advanced forms. The requirements for the forms are: The form must be in-line on the page to allow for email validation and address…

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  • An introduction to Magento Page Builder – Managing Content with Magento

    With so much core functionality, as well as likely the biggest eco-system for integrations and extensions, it’s easy to see why Magento is so popular – however, one of the biggest weaknesses of the platform has historically been content management – particularly for brands and higher-end retailers focused on content. The content management capabilities in…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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