• Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • Victoria Beckham Shopify

    Luxury Brands using Shopify Plus

    I’ve recently been involved in a number of Shopify Plus projects and we regularly speak to brands looking at the Shopify Plus platform – one of the things we get asked most is for examples of retailers within a specific vertical and the most common vertical at the moment is luxury. This, along with various…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-level eCommerce platforms in the world – this guide provides a detailed comparison across all aspects. This piece was last updated in January 2019. My experience with Shopify Plus and Magento Commerce Over the last ~10 years, I’ve worked on over 50 Magento…

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  • Examples of Headless Shopify & Shopify Plus Implementations

    Over the last few weeks, I’ve been spending a lot of time looking headless commerce application and which eCommerce platforms are suitable, and best suited, to a headless approach. One thing that I’ve found particularly interesting is that it’s really hard to find examples of Shopify and Shopify Plus stores that feature a separate front-end…

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  • Chubbies Shopify Plus Search

    Improving Search in Shopify Plus – The Definitive Guide

    With Shopify Plus’s very clear surge in popularity with larger retailers over the last 12-18 months, I’ve been asked lots of times about solutions for specific limitations with Shopify Plus, so I decided to write a series of guides to answer some of the most common questions I get asked when looking at Shopify Plus…

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  • Using Shopify Flow for Notifications & Improving Internal Comms

    Shopify Flow is (already) a hugely useful resource for hands-on and hands-off eCommerce professionals – providing an ability to create workflows to automate tasks and functions that would usually create a manual overhead or rely on development resource. Flow is still relatively new and was only introduced in September 2017, but it has progressed a…

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  • Examples of Salesforce Commerce Cloud (Demandware) websites

    After writing this piece on Magento stores, a number of people asked me to create an equivalent piece for Salesforce Commerce Cloud (formerly Demandware) websites / implementations. The choices of the Salesforce Commerce Cloud implementations used in this article are mainly based on the design and the overall user experience of the website, as well as…

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  • Shopify Plus

    Shopify Plus SEO Guide – Technical SEO Challenges & Limitations

    Shopify Plus is going through a considerable surge in popularity at the moment, with lots of household names choosing to migrate over to the SaaS eCommerce platform. I’m not an SEO and I don’t provide SEO services, however, I do work on a lot of replatforming projects and see SEO have a big input into…

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