eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Implementing Hreflang with Shopify – Handling Multi-Store Edge Cases & Anomalies

    A lot of the projects we’ve worked on over the last few years with Shopify Plus have been fairly heavily international, with multiple independent Shopify stores. We’d generally be responsible for architecting how these stores worked from an international perspective and a big part of that is international traffic handling.  Although, on paper, hreflang may…

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  • eCommerce Cart Drawers – Examples, Technologies & UX Best Practices

    Over the last 12-18 months, cart drawers (or pushcarts or slide-out carts) have surged in popularity, starting as a trend coming out of modern, high volume sites and progressing into a fairly mainstream inclusion in lots of eCommerce sites. Following some really nice implementations and positive results, cart drawers have become an obvious inclusion in…

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  • Centra eCommerce Platform Review – DTC & Wholesale eCommerce Platform

    I first started looking at Centra a couple of months ago, when a Scandinavian fashion brand we’ve been working with brought it to the table when we were assessing different options. When it was suggested, I assumed it was like a lot of the other platforms currently entering the market, but I was very surprised…

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  • Migrating from Salesforce Commerce Cloud to Shopify Plus – Key Considerations & Differences

    Moving from Salesforce Commerce Cloud (formerly Demandware) to Shopify Plus (and also BigCommerce as well, to a slightly lesser extent) is becoming a big trend at the moment, with Shopify improving its offering in the mid-market space significantly and representing a considerably lower cost platform option.  A few years ago there was a surge in…

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  • Black Friday / Cyber Monday eCommerce Optimisations & Quick Wins

    In my September newsletter, I made some recommendations on optimisations and features that can help to maximise the peak through Black Friday and Cyber Monday, as well as post Cyber Weekend demand uplift. The following suggestions are things we’ve done before or things that we’ve seen work from working with various different clients across Europe…

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  • eCommerce Roadmap Ideas and Inspiration – eCommerce Best Practice & Innovation

    I decided to create this blog post as a resource for people building out an eCommerce roadmap, with lots of examples of best practices and innovation for inspiration. I write a monthly email with examples of some of the best things I’ve seen in eCommerce that month and I’m basically then publishing those examples here. …

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  • END Clothing

    Enterprise Ecommerce Platforms Guide – Platform Comparison + Replatforming Guidance

    I originally wrote this guide in 2015 and have then updated it a number of times since then, as the platform options and capabilities have changed. I last updated this piece in August 2020. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for…

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  • Migrating historic order data when replatforming – why it’s important and other impacts

    Whether or not retrospective order data should be migrated when replatforming is a debate that seems to come up a lot for us with projects, with agencies or clients often having a reason not to migrate the data and instead start fresh or just migrate recent orders. This is a question that will generally come…

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