eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Using Seperate eCommerce Creative / Design & Development Agencies – Pros & Cons

    Our average client typically falls into two categories; a traditional premium or luxury brand with multiple channels or a high-growth DTC brand – with our remit often focused on scoping, governing and managing the launch or re-launch of their eCommerce store. One big trend that’s come off the back of the pandemic is these brands…

    Read More
  • eCommerce Product Builders & Configurable Products – Considerations, UX Best Practices & Examples

    Over the last few months, we’ve been working with a number of eCommerce clients on creating, simplifying and optimising product builders and product configuration processes – with this being a key part of their business and an opportunity to drive improvement in conversion rates and AOV, most notably. These types of products can also be…

    Read More
  • Implementing Hreflang with Shopify – Handling Multi-Store Edge Cases & Anomalies

    A lot of the projects we’ve worked on over the last few years with Shopify Plus have been fairly heavily international, with multiple independent Shopify stores. We’d generally be responsible for architecting how these stores worked from an international perspective and a big part of that is international traffic handling.  Although, on paper, hreflang may…

    Read More
  • eCommerce Cart Drawers – Examples, Technologies & UX Best Practices

    Over the last 12-18 months, cart drawers (or pushcarts or slide-out carts) have surged in popularity, starting as a trend coming out of modern, high volume sites and progressing into a fairly mainstream inclusion in lots of eCommerce sites. Following some really nice implementations and positive results, cart drawers have become an obvious inclusion in…

    Read More
  • Centra eCommerce Platform Review – DTC & Wholesale eCommerce Platform

    I first started looking at Centra a couple of months ago, when a Scandinavian fashion brand we’ve been working with brought it to the table when we were assessing different options. When it was suggested, I assumed it was like a lot of the other platforms currently entering the market, but I was very surprised…

    Read More
  • Migrating from Salesforce Commerce Cloud to Shopify Plus – Key Considerations & Differences

    Moving from Salesforce Commerce Cloud (formerly Demandware) to Shopify Plus (and also BigCommerce as well, to a slightly lesser extent) is becoming a big trend at the moment, with Shopify improving its offering in the mid-market space significantly and representing a considerably lower cost platform option.  A few years ago there was a surge in…

    Read More
  • Black Friday / Cyber Monday eCommerce Optimisations & Quick Wins

    In my September newsletter, I made some recommendations on optimisations and features that can help to maximise the peak through Black Friday and Cyber Monday, as well as post Cyber Weekend demand uplift. The following suggestions are things we’ve done before or things that we’ve seen work from working with various different clients across Europe…

    Read More
  • eCommerce Roadmap Ideas and Inspiration – eCommerce Best Practice & Innovation

    I decided to create this blog post as a resource for people building out an eCommerce roadmap, with lots of examples of best practices and innovation for inspiration. I write a monthly email with examples of some of the best things I’ve seen in eCommerce that month and I’m basically then publishing those examples here. …

    Read More