eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Building an In-House Shopify Team – Internalising Development for Shopify Plus

    Introduction Over the past 12-18 months, as Shopify Plus has continued to grow for bigger and more complex retailers, I’ve had a number of clients that have decided to take their development in-house, for a variety of reasons and with varying impacts in different areas. This seems to be a bit of a trend with…

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  • Using BigCommerce Multi-Currency

    Over the last couple of weeks, I’ve been working on a BigCommerce project for one of my longest-standing clients – which is essentially a new store that services some of their B2B customers. I recommended BigCommerce for this project because it met a lot of the requirements with its native feature-set and the TCO and…

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  • Shopify Plus

    Category / Visual Merchandising with Shopify Plus – Solutions & Providers

    With Shopify Plus being such a popular choice with fashion and lifestyle retailers, one of the questions I get asked most commonly is how the platform can be improved for visual merchandising of collections. Different retailers have different requirements here, but overall most are trying to achieve a similar end goal, to reduce manual effort…

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  • Using a PIM with Shopify Plus – Benefits & Solutions

    Over the last year or so I’ve worked on a few different projects that have involved a PIM (across Magento and Shopify Plus), which has helped to make data migration much easier, allow for more complex logic, add a layer of data governance, take various things out of the eCommerce platform and generally make managing…

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  • Creating breadcrumbs in Shopify Plus without using collection path in URLs

    This is something that a lot of Shopify Plus stores either seem to get wrong or they prioritise journey-based breadcrumbs, in my opinion – so I decided to write up what I consider to be best practice, from both an SEO and usability perspective. Although the ideal scenario would be that product URLs would remain…

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  • Reporting on sales and returns against sizes or variants in Shopify

    I was recently asked to look at how different sizes perform (against a number of metrics, that would then be cross-referenced against availability) for one of our paid media clients – with the objective of then looking at how the availability of items impacts Google Shopping performance. Although this is a relatively quick and easy…

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  • Headless Shopify Introduction + Examples of Headless Shopify & Shopify Plus Implementations

    Over the last ~12-18 months, I’ve been spending a lot of time looking at headless frameworks and which eCommerce platforms are suitable and best suited, to a headless approach. Most platforms are currently building out APIs to allow for headless builds and a number of platforms (such as ElasticPath and Commerce Tools) build their offering…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…

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