Examples of Magento Websites

I work with a wide range of Magento retailers in various capacities and I’m always on the lookout for examples of features being implemented in a certain way or, just generally well designed Magento stores. I originally wrote this piece because I found it really difficult to find a showcase of Magento Commerce and Open Source websites that are well designed and provide a mobile UX etc. I’ve also tried to to focus on Magento 2 stores more now and will be adding more PWA and headless sites as good examples launch. You can also read another piece I wrote specifically on Magento 2 stores here, but most are featured below now.

As an introduction, some of the larger stores now on Magento 2 include:

  • Paul Smith – Large, international Magento 2 commerce implementation developed in-house.
  • Barbour – International store recently launched on Magento 2 from SAP CX Commerce.
  • END Clothing – Large Magento 2 Commerce store developed in-house.
  • Helly Hansen – Complex, heavily international Magento 2 Commerce, using cloud edition.
  • Bulk Powders – High volume, international Magento 2 store using cloud edition.
  • Brewdog – Heavily customised Magento 2 Commerce (Cloud) store with B2B and B2C focus.

These are just a few examples – more (along with screenshots) can be seen below. There are now thousands of Magento 2 websites live, split across Open Source and Commerce.

The websites featured on this list have all been built on Magento – if you have any questions around who built the websites or if there are some I’m missing, feel free to drop me an email ([email protected]). Some of the stores have been built in-house, but the majority of them have been built by agencies in the UK or US.

If you’re looking to develop a website on the Magento platform, please also feel free to drop me an email if you have any questions or if you’re looking for an agency or developer to work with.

I’ve highlighted and featured the following websites because I think they provide a good user experience and because of their design. If you’re looking for examples of big brands using Magento, examples include Missguided, Nobel Biocare (B2B), Nike AU, Ford (B2B), Paul Smith and lots of others . Please feel free to provide feedback on my selections and recommend more Magento sites in the comments below or via Twitter.

This post was last updated in April 2019

Oliver Bonas (Magento Commerce – Headless, On-Premise)

Oliver Bonas

The Oliver Bonas website has been one of my favourite Magento implementations for a number of years and it’s got even better over time. The website leverages Magento as the commerce back-end, but has a custom Angular front-end and is very clean and very fast.

www.oliverbonas.com

Paul Smith (Magento 2 Commerce – On-Premise)

Paul Smith
Paul Smith

A strong store ticking many eCommerce best practice boxes, the main navigation layout and super-fast checkout particularly stand out. A nice touch is the ‘Model Wears’ shopping option on product detail pages allowing you to shop the entire look pictured.

www.paulsmith.co.uk

END Clothing (Magento 2 Commerce – On-premise)

END Clothing
End Clothing

The END Clothing website has been touted as being a very strong site by the Magento community and is a great example of a high traffic Magento 2 store that’s highly optimised for peaks. Good merchandising and well thought out templates also make this site easy to use.

www.endclothing.com

Paperchase (Magento 2 Commerce – On-premise)

Paperchase
Paperchase

A huge store with thousands of SKUs, there are many cool prompts across the whole site encouraging users to place an order, from stock level and ‘buy x, save x’ indicators on product pages to personalisation options and a rewards programme.

www.paperchase.co.uk

Harts of Stur (Magento 2 – PWA, via Deity)

Harts of Stur

www.hartsofstur.com

Tom Dixon (Magento 2 Commerce)

Tom Dixon
Tom Dixon

As expected for Tom Dixon’s online presence, this store is super stylish, with a smart category layout that stands out from the crowd. Product pages are clean, allowing maximum space for luxurious product photos.

www.tomdixon.net

Bulk Powders (Magento 2 Commerce – Cloud)

Bulk Powders
Bulk Powders

The UK’s leading sports nutrition brand has recently moved from Magento 1 to Magento 2, switching at the same time to the cloud version of the platform. With 2018 turnover forecast to be in the region of £100m, the move to M2 has brought significant improvements in both page load times and conversion rates.

www.bulkpowders.co.uk

Helly Hansen (Magento 2 Commerce – Cloud)

Helly Hansen

A complex, global website operating 30 stores and in 6 languages, this was one of the biggest Magento Cloud projects at the time of roll out back in 2016 and includes advanced integrations with WordPress and Salesforce amongst others.

www.hellyhansen.com

Missguided (Magento 1 Commerce)

Missguided Magento
MissGuided

With an annual turnover of £200+ million and 3.5 million monthly visits, the Missguided website is an enormous Magento store – holding 8 localised stores and thousands of SKUs.

www.missguided.co.uk

Omega Watches (Magento 2 Commerce)

Omega Watches

A super sleek website with so many impressive details, the highlight is the location finder displayed throughout the site to help users locate the product they’re interested in as well as recommend the nearest boutique – listing both, own stores and third party stockists.

www.omegawatches.com

Osprey London (Magento 2 Commerce – Cloud)

Osprey London

UK-based retailer Osprey launched their Magento Cloud store back in April 2017 and has seen a very healthy year on year growth of 300%. The site’s smart search functionality and product video care my favourite features.

www.ospreylondon.com

O’Neills (Magento 2 Commerce)

o'neills

Launched in June 2018 on Magento 2, Ireland’s largest sportswear manufacturing company website features a rapid dynamic search function as well as an impressive kit personalisation feature.

www.oneills.com

Cox & Cox (Magento 2 Commerce)

Cox & Cox

Launched in August 2017 on Magento 2, the homeware & accessories brand’s site is full of beautiful visuals and features a really strong main navigation panel and plenty of sorting and filtering options on product listing pages.

www.coxandcox.co.uk

Made.com (Magento 1 Commerce )

Made

The luxury furniture and homeware retailer has seen steady growth since its launch seven years ago. The site’s simple layout combined with strong photography and information-rich product pages makes this a winning eCommerce experience. One of my highlights is the ‘Sofasizer’ tool allowing users to visualise and select the correct size of sofa for their home.

www.made.com

Kurt Geiger (Magento 1 Commerce)

Kurt Geiger

A major UK shoe retailer, the Kurt Geiger site operates in a number of languages and currencies. After selecting your country, accurate shipping cost and delivery time display throughout the store. The site’s layered navigation and search functionality are really strong.

www.kurtgeiger.com

Christian Louboutin (Magento 1 Open Source)

Christian Leboutin

A huge improvement on the brand’s previous eCommerce store, the site is super minimalist with a focus on product. Visual merchandising and load speed make it a stand out shopping experience.

www.christianlouboutin.com

Wrangler Europe (Magento 1 Commerce)

Wrangler

Great mix of user generated content  – both visual (via Olapic integration) and in the form of product reviews – and strong eCommerce photography on this site. Other highlights include product detail page layouts and fit finder tool.

www.wrangler.com

Lee Europe (Magento 1 Commerce)

Lee

Similar in set up to its big brother Wrangler, the Lee Jeans site offers a slightly edgier experience. I loved the mix of functional eCommerce product photography with more lifestyle oriented images on product landing pages.

www.lee.com

Richer Sounds (Magento 2 Commerce)

Richer Sounds

A large store packed with product information and a library of shopping guides, the site is really customer focused with lots of helpful prompts to get in touch directly via phone or visit one of the physical locations. I particularly liked the post code look up functionality on the store finder page.

www.richersounds.com

Harvey Nichols (Magento 1 Commerce)

Harvey Nichols

 A luxury multi-brand department store located in London, the online experience mirrors that of the store with plenty of high-end imagery and curated shopping edits throughout the site. The integration with Hero is really intriguing – the mobile and tablet based service lets you chat to an in-store stylist directly.

www.harveynichols.com

Agent Provocateur (Magento 1 Commerce)

Agent Provocateur

Super high-res imagery and playful copy create an engaging on-brand experience, complemented by user-friendly navigation and one-click ‘buy the set’ shopping functionality.

www.agentprovocateur.com

Nobel Biocare B2B (Magento 1 Commerce)

Nobel Biocare

As a B2B site, the design and styling is not on the level of its B2C counterparts but it certainly delivers on speed and amount of information displayed per each product.

www.nobelbiocare.com

Chopard (Magento 2 Commerce)

Chopard

The Swiss luxury watchmaker’s store has recently moved to Magento 2. Although not transactional, the site compensates for this in other areas such as the store finder tool displaying both own store location and third party stockists globally.

www.chopard.com

Ford (Magento 1 Commerce)

Ford Accessories

Product catalog varies depending on the model of car users select on the homepage which makes for a really well optimised journey.

accessories.ford.com

Micro Scooters (Magento 2 Commerce)

Micro Scooters

The mega navigation and search function are without fault. I loved the Spares & Support section of the site, plus the scooter journey calculator is really useful and a fun feature of the website.

www.micro-scooters.co.uk

Le Creuset (Magento 1 Commerce)

Le Creuset

The colour selection slider on product detail pages is a nice touch along with the shop by colour navigation element which is very visual and highlights the brand’s signature colourful designs.

www.lecreuset.co.uk

Selco B2B (Magento 1 Commerce)

Selco

A clean site with a large number of products and information – both of which are well organised as sometimes these site tend to feel messy with an overwhelming amount of information. The ‘Project Lists’ feature seems like a great, customer-centric service.

www.selcobw.com

Swoon Editions (Magento 1 Commerce)

Swoon

The eye-catching homepage immediately draws you into the shopping journey. Product listing page level product ‘flags’ such as ‘Available in 33 fabrics’ or ‘Express delivery’ are a nice touch.

www.swooneditions.com

Alex & Ani (Magento 1 Commerce)

Alex and Ani

A simple yet effective website, the order status prompt in the navigation seems like a really useful feature. I also liked the find in store elemnt displayed on product pages which lets you search an item within a 50 mile radius of your zip code.

www.alexandani.com

7forallmankind (Magento 2 Commerce)

7forallmankind

The dynamic navigation drop down is an interesting element I haven’t seen before – letting you choose between Shop by Style and Shop by Fit directly from the nav. The product page layouts have a fresh, editorial feel to them.

www.7forallmankind.com

Oliver Sweeney (Magento 2 Commerce – Cloud)

Oliver Sweeney

One of the first major Magento 2 store launches, the Oliver Sweeney site features a strong, functional layout. The quick view size selector available on the product listing pages and multiple collapsable fields on product details pages make the shopping experience really smooth.

www.oliversweeney.com

Land Rover (Magento 2 Commerce – Cloud)

Landrover

Interesting product layout displaying two viewing options on product listing level (grid and list view) which is a nice detail. The checkout is rapid and stripped down focusing on speed and convenience of the experience.

shop.landrover.com

Urbanista (Magento 2 Commerce)

Urbanista

A really cool and modern site, you really get a feel for the product and the lifestyle the brand represents.  The product pages are the focus of this site with bold photography, video content and sleek UCG.

www.urbanista.com

Bjorn Borg (Magento 2 Commerce)

Bjorn Borg

Nice to see playful and engaging eCommerce photography, plus great use of the ‘quick buy’ feature. The mobile experience is rapid and intuitive too. Big like!

www.bjornborg.com

Mara Hoffman (Magento 1 Commerce)

Mara Hoffman

Interesting to see top navigation replicated as part of layered navigation. This is a really pared down site where the signature bold product designs take over. A nice quirk is the page length indicator as you scroll down the listing pages.

www.marahoffman.com

Bulgari (Magento 1 Commerce)

Bulgari

Not a transactional store, the Bulgari site provides a really luxe branded experience letting you discover product in great detail and get a feel for the brand.

www.bulgari.com

Smythson (Magento 1 Commerce)

Smythson

Nice to see product videos elevated to homepage and category page level without impacting site speed. The visual merchandising of the store is impeccable, too. The site operates in four localised versions and four currencies.

www.smythson.com

Cobra Golf (Magento 1 Commerce)

Cobra Golf

A US-based retailer, this site operates several international versions but is only transactional in the States. Design-wise it very much has a tech feel to it, with high gloss images of technical details of the product and really long, information-rich product landing pages. A great amount of customer reviews completes the experience.

www.cobragolf.com

Liverpool FC (Magento Commerce)

Liverpool FC

An immersive experience, the site delivers on product story-telling on the homepage and really hones in on the fan / consumer following of the brand with user generated content and personalisation service.

store.liverpoolfc.com

Pepe Jeans (Magento Commerce)

Pepe Jeans

Operating in 10 languages and multiple currencies, the site’s editorial lookbook pages are a great example of interesting product storytelling. I also liked the way the navigation changes styling as you move from category to category.

www.pepejeans.com

The Conran Shop (Magento Commerce)

The Conran Shop

A Magento 1 instance, this site has two international stores. I loved how both the navigation and category landing pages are 100% visual and rely on images to navigate the shopping experience.

www.conranshop.co.uk

Oddbins (Magento Commerce)

Oddbins

A strong example of effective ‘quick buy’ listing page shopping where users don’t need to delve deeper into product detail pages in order to obtain basic product information (over 10 product attributes visually presented on PLP level).

www.oddbins.com

Sergio Rossi (Magento Open Source, International)

Sergio Rossi

Really beautiful product pages, the on-page heel height selector and sticky ‘shop now’ button are my highlights.

www.sergiorossi.com

Radley (Magento 1 Commerce)

Radley

The British retailer’s website offers multiple language, currency and location combinations as well as really sleek 360 product video and customer feedback on product detail pages.

www.radley.co.uk

Gieves & Hawkes (Magento Commerce, UK)

Gieves & Hawkes

www.gievesandhawkes.com

Fred Perry (Magento Commerce, International)

Fred Perry

A super minimal store, the Fred Perry site is stripped down to the essentials and has two main journeys – the heritage / brand story content and the shopping side. I liked how the product grid layout structured around collections and has grid and list view viewing options.

www.fredperry.com

Zumiez (Magento Commerce)

Zumiez

Operating a network of over 600 physical locations across the US, Zumiez is a multibrand streetwear and sportswear retailer stocking an extensive range of brands from Adidas to Vans. The shoppable catalog is a nice feature that bridges the offline and online experience well.

www.zumiez.com

Charlotte Tilbury (Magento Commerce)

Charlotte Tilbury

A Magento success story, this store offers shopping in many different currencies and ships worldwide thanks to an integration with Borderfree. This site is packed with really amazing features so it’s very hard to pick just a couple. Favourites include the in-store appointment booking system and localised content based on your shipping destination.

www.charlottetilbury.com

The Magento development agencies behind these websites include GPMD, Session Digital, Ampersand Commerce, Corra, Invent, Vaimo, Red Box Digital, Blue Acorn, Demac Media and Born Group.

If there are any Magento websites that you think I’ve missed, let me know in the comments below and I will update the post if I agree.

Paul Rogers

Paul is an experienced eCommerce Consultant, specialising in all aspects of replatforming, requirements gathering and platform selection projects.

Paul has worked with most mainstream eCommerce platforms and has supported complex replatforming projects with retailers from all over the world. Paul also works on customer experience projects and solutions-focused work with various platforms - primarily Magento and Shopify Plus.

29 thoughts on “Examples of Magento Websites

  1. Some great examples here, many of them have really great UX in their checkouts too. Thanks for creating and sharing this list.
    You could add: Howies, Bench, Regatta, HiTech, Griffin & Games Workshop?

  2. Hey Sarah – I really need to update this again, there are some really nice new Magento sites, like Robert Dyas, Morphies, the latest version of the Paul Smith site etc. The ones you referenced look great too – will add them in too 🙂

      1. Hi Adam, we designed and built the website ourselves with the help of a few extensions. Our company has two sides, eCommerce and also graphic design / printing.

        1. Hi Chris! Thanks so much for getting back to me, was it built off of a theme? What extension did you use for the colour change options, I’m no professional but always keen to learn magento, ur website is def on point!!

  3. https://www.discountplasticbags.com/ : 100% Custom Unique Responsive Design by Myself.

    #1 in Organic Search for ‘Plastic Bags’ in Google USA among other terms

    This site is a good example of Magento’s SEO of the shelf potential, as the rank is achieved purely with Magento’s structural flexibility and without any link building/buying.

    Please check it out and let me know if you think it is worthy of this list.

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