Magento

  • Reasons to use or upgrade to Magento 2.0

    With more than 250,000 stores worldwide—including B2C brands like Paul Smith and Nike AU, and B2B brands like Igepa and Zoetis — and over $50 billion in gross merchandise transacted annually on the Community and Enterprise editions, Magento represents a very appealing proposition for merchants globally. Now backed by Permira funds, Magento have expanded their…

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  • Pre & Post-Migration SEO Tips for Magento Websites

    I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either a lack of SEO knowledge going into a migration or not understanding technical…

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  • The Definitive Guide to Magento SEO

    Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with the Magento platform can be resolved, it’s…

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  • Magento SEO Module Comparison Guide

    This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento SEO modules available – I’m only going to focus…

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  • Magento Community vs. Magento Enterprise: Ecommerce Comparison

    In this day and age, it’s more important than ever for both pure-play and multi-channel retailers to step up their game when it comes to site performance. When competing for the attention and spend of modern online shoppers, ecommerce sites not only have to be attractive, fast, and intuitive, but they should also be able…

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  • Magento Community vs Shopify – Ecommerce Platform Comparison

    Anyone who’s done any research around ecommerce platforms or has any experience with SME or mid-market online retail has likely come across Magento Community Edition (often referred to in this article as “Magento”) and Shopify. As two of the most popular and more accessible ecommerce platforms in the market, these solutions are the go-to choices…

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  • Improving the Conversion Rate of Magento Stores

    Over the last few years, it’s become common practice for consumers to visit multiple retailers before transacting, in most cases for price comparison. Couple that with increasingly saturated online landscapes and you’ve got a much more challenging situation for online retailers than a few years ago. This is why it’s more important than ever to…

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  • Integrating your Magento store with your POS (point of sale)

    Omnichannel retail describes consumers’ habits of shopping across physical and digital channels. Omnichannel has grown consistently over the last few years and 1 in 3 consumers have used multiple channels in relation to a recent purchase. This report from Deloitte also mentions that up to 33% of shoppers used multiple channels when making orders over £100. People…

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