• Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

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  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

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  • Examples of Magento Websites

    I work with a wide range of Magento retailers in various capacities and I’m always on the lookout for examples of features being implemented in a certain way or, just generally well designed Magento stores. I originally wrote this piece because I found it really difficult to find a showcase of Magento Commerce and Open…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-level eCommerce platforms in the world – this guide provides a detailed comparison across all aspects. This piece was last updated in January 2019. My experience with Shopify Plus and Magento Commerce Over the last ~10 years, I’ve worked on over 50 Magento…

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  • Examples of Magento 2 Websites

    Following the general release of Magento 2 in November 2015, there have been a number of well-publicised stores that have either re-platformed or upgraded to the new version of Magento. Although there aren’t too many mainstream stores that have moved over at this point, there are a number of Magento 2 sites that are generally referenced by agencies and…

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  • Guide to Merchandising in Magento

    Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a successful eCommerce business too and is something…

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  • Premium, Third Party Magento Site Search Solutions

    I originally wrote this article in 2014, but updated it in 2017 to reflect the more modern third party search solutions available for Magento 1 and 2. Search is a hugely important feature for any eCommerce store, regardless of size, industry or nature – speeding up and simplifying the process for consumers to find products…

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  • Magento vs Shopify Plus: An interview with Jordan Knapp of Shopify

    Last month, I put together a Shopify Plus vs Magento 2 Enterprise comparison piece, with the intention of providing a bit more detail around the features and functionality offered by the two platforms. After I published the piece, I got talking to Shopify Plus General Manager, Loren Padelford, who kindly introduced me to Jordan Knapp,…

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