Magento

  • Magento Websites – The Biggest & Best Magento Examples

    I’ve been working with Magento since ~2009 and have worked on Magento implementations of all shapes and sizes. I originally wrote this blog post in ~2012 as a resource for people looking for examples of different types of Magento implementations (commerce, open-source, headless, B2B, DTC etc) and I’ve updated it most years since then. This…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…

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  • Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

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  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

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  • Guide to Merchandising in Magento

    Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a successful eCommerce business too and is something…

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  • Premium, Third Party Magento Site Search Solutions

    I originally wrote this article in 2014, but updated it in 2017 to reflect the more modern third party search solutions available for Magento 1 and 2. Search is a hugely important feature for any eCommerce store, regardless of size, industry or nature – speeding up and simplifying the process for consumers to find products…

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  • Magento vs Shopify Plus: An interview with Jordan Knapp of Shopify

    Last month, I put together a Shopify Plus vs Magento 2 Enterprise comparison piece, with the intention of providing a bit more detail around the features and functionality offered by the two platforms. After I published the piece, I got talking to Shopify Plus General Manager, Loren Padelford, who kindly introduced me to Jordan Knapp,…

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  • MageTitans USA – a non-developers perspective

    Earlier this week, I set off from London to Austin to attend the first #MageTitansUSA event, organized by Space48 and WebShopApps / ShipperHQ (I should say early on that my flights were courtesy of the awesome MageMojo). Despite not being a developer, I’ve already been to both of the UK events, which I’ve really enjoyed…

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