• Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

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  • Salesforce Commerce Cloud New Pricing & Rough Cost of Ownership

    With most of the retailers we work with being mid-market (within the ~£5m – £25m bracket), in the past, I’ve discounted Salesforce Commerce Cloud (previously Demandware) when reviewing platform options with clients – due to a combination of build costs and licensing costs (which many others I know have done also). However, in this article,…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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  • Magento Open Source vs Magento Commerce (& on-premise vs cloud)

    With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs. For those considering Magento as their next platform, there are some important decisions to be made,…

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  • Examples of Complex Shopify Plus Stores & Feature Implementations

    I get asked for examples of stores that have achieved a specific area of complexity with Shopify and Shopify Plus all the time – so I decided to write a blog post on the examples I tend to give (that I can update over time as the platform and retailers develop). It’s worth pointing out…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • Victoria Beckham Shopify

    Luxury Brands using Shopify Plus

    I’ve recently been involved in a number of Shopify Plus projects and we regularly speak to brands looking at the Shopify Plus platform – one of the things we get asked most is for examples of retailers within a specific vertical and the most common vertical at the moment is luxury. This, along with various…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-level eCommerce platforms in the world – this guide provides a detailed comparison across all aspects. This piece was last updated in January 2019. My experience with Shopify Plus and Magento Commerce Over the last ~10 years, I’ve worked on over 50 Magento…

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