Ecommerce Platforms

The articles and guides in this section are generally focused on selecting an eCommerce platform, providing guidance around key features and comparisons between the different platforms. I’ve written pieces focused on more SMB-level platforms (such as Magento Open Source and Shopify) and also mid-market and enterprise-level platforms (such as Salesforce Commerce Cloud, Magento Commerce, Shopify Plus, SAP Hybris, Spryker etc).

 

  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…

    Read More
  • Shopify Plus vs Shopify & Shopify Advanced – When to Use or Upgrade to Shopify Plus

    Shopify Advanced and Shopify Plus are versions of Shopify platform, offering different levels of flexibility and feature-sets for different sizes of business. Lots of retailers will start on a lower plan of Shopify and then gradually upgrade as their turnover or requirements change, getting to a point (which is different for different retailers) where Shopify…

    Read More
  • Open Source eCommerce Platforms – Enterprise & Mid-Market Options

    Choosing an eCommerce platform can be a long and difficult process, whether it’s a replatforming exercise, a completely new build or anything in between. Aside from just building business and functional requirements and looking at TCO etc, coming up with a shortlist of potential platforms typically involves looking at in-house teams and resources (both technical…

    Read More
  • Shopify Plus Pros & Cons – The Definitive Guide

    I’ve been working with Shopify Plus a lot over the last ~2 years, working on a wide range of replatforming projects for businesses of all shapes and sizes. Some of the bigger projects I’ve worked on include Bulletproof, Trotters, The Science Museum and Current Body – all of which are in a bracket where Magento…

    Read More
  • Luxury Brands & Retailers using Shopify Plus

    The last few years have been really interesting in terms of eCommerce platforms – with Shopify Plus being the real challenger in the luxury, lifestyle and fashion markets – putting pressure on the likes of Magento Commerce and Salesforce Commerce Cloud in particular. I was recently looking for luxury Shopify Plus examples for a client…

    Read More
  • BigCommerce Enterprise Review – Introduction to BigCommerce

    BigCommerce is primarily an SMB and mid-market SaaS eCommerce platform with a sizeable market share in these areas in North America and over 80,000 users, globally. Here’s a TLDR overview of the BigCommerce platform: BigCommerce is a cost-effective SMB and mid-market SaaS eCommerce platform BigCommerce is often compared to Shopify, due to the SaaS nature…

    Read More
  • Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

    Read More
  • Salesforce Commerce Cloud New Pricing & Rough Cost of Ownership

    With most of the retailers we work with being mid-market (within the ~£5m – £25m bracket), in the past, I’ve discounted Salesforce Commerce Cloud (previously Demandware) when reviewing platform options with clients – due to a combination of build costs and licensing costs (which many others I know have done also). However, in this article,…

    Read More