The last few years have been really interesting in terms of eCommerce platforms – with Shopify Plus being the real challenger in the luxury, lifestyle and fashion markets – putting pressure on the likes of Magento Commerce and Salesforce Commerce Cloud in particular. I was recently looking for luxury Shopify Plus examples for a client and decided to publish some of the good examples (in terms of UX and usage of Shopify Plus) as a blog post.
The main reasoning for the popularity of Shopify Plus in the luxury space comes from the simplicity of the platform and the general focus on the front-end. Most luxury retailers are very focused on UX and creating a really clean, focused experience for users – which Shopify is great for and also requires a lot less technical input. Shopify and its eco-system also meet most core functional requirements that luxury retailers / brands have, which in my experience are mostly around visual merchandising, personalisation, content management (allowing for things like rich media, storytelling etc) and integrated editorial features.
Here are some examples of luxury brands and retailers that use Shopify Plus.
Chinti & Parker
Desmond & Dempsey
Olivia von Halle
Hotel Chocolat (US)
Fivestory New York
If you’ve come across any other great luxury brands using Shopify Plus as their eCommerce platform, let us know about them and we’ll add them to this list. Get in touch via the comments or by email.