Examples of Shopify Plus Websites / Stores

Over the last ~24 months, Shopify Plus has seen huge growth – both in terms of merchants moving across to the newly more enterprise-orientated platform and in their reputation as a mid-level / enterprise-level contender. Shopify Plus offers a host of benefits against other systems, including being provided as a hosted SaaS solution (as opposed to self-hosted via an on-premise solution), lower cost-of-ownership, more agility, dedicated eCommerce account management (to reduce reliance on agencies) and all of the core features of their market-leading SME platform.

I’ve also been working with Shopify Plus a lot more over the last 12-18 months and have been really impressed with the impact it’s had for relatively straightforward B2C retailers. I’ve worked on some pretty large projects and even these retailers are far more comfortable trading and growing on the platform than with previous, more complex systems that required extensive maintenance and support etc. If you have any questions about Shopify Plus as a potential option, please feel free to email me on [email protected]

Shopify Plus is undoubtedly a very strong platform with a very competitive pricing model and they’re making big strides in the mid-level and, in some cases, the enterprise-level eCommerce space. Whilst doing research on Shopify Plus a while back, I struggled to find a list of large online retailers using the platform, so I thought I’d create one as a resource for merchants looking for examples of live Shopify Plus stores. Since I originally wrote this piece in 2016, I’ve updated it a number of times with new stores and details of how those stores are innovating on the platform.

Some of our favourite Shopify Plus stores at the moment include:

If you know of any Shopify Plus stores that I’ve missed, please feel free to add them in the comments below. You can also read my guide to Magento 2 EE vs Shopify Plus which covers some of the core limitations of Shopify Plus and a feature comparison with Magento 2, which is often considered to be an alternative.

Stussy

Stussy

www.stussy.co.uk

Stussy on mobile

Crabtree & Evelyn

Crabtree & Evelyn

crabtree-evelyn.co.uk

crabtree & Evelyn on mobile

Outdoor Voices

Outdoor Voices

www.outdoorvoices.com

Outdoor Voices on mobile

Cluse

Cluse

cluse.com

Cluse on mobile

StriVectin

Strivectin

www.strivectin.com

StriVectin on mobile

Clare

www.clare.com

Clare on mobile

Ntwrk

Ntwrk

thentwrk.com

ntwrk on mobile

Impossible Foods

Impossible Foods

impossiblefoods.com

Impossible Foods on mobile

Kinsley Armelle

Kinsley Armelle

www.kinsleyarmelle.com

Kinsley Armelle on mobile

Drinks & Co

Drinks & Co

www.drinksandco.us

Drinks & Co on mobile

Yoga Girl

Yoga Girl

www.yogagirl.com

Koala

Koala

au.koala.com

Koala on mobile

Decathlon

Decathlon

www.decathlon.com

Decathlon on mobile

Bebe

Bebe.com

www.bebe.com

Bebe.com on mobile

KITH

Kith.com

www.kith.com

Originating in New York, this lifestyle brand offers a sleek, minimalist experience online. The on-demand delivery service (same day courier delivery in partnership with Uber Rush) is extremely impressive.

Kith on mobile

REN Skincare

www.renskincare.com

REN Skincare on mobile

Bombas

www.bombas.com

Bombas on mobile

Nyden

Nyden

www.nyden.com

Nyden on mobile

Morphe

www.morphe.com

A beautifully put together website with tonnes of striking lifestyle images, content blocs and UGC. Morphe started as a make-up brush company in 2008 and has grown into a respected make-up and beauty brand with over 5.5 million Instagram followers.

Morphe on mobile

Carhartt WIP

www.carhartt-wip.com

Carhartt WIP on mobile

Knix

knix.com

Knix on mobile

O’neill (US)

O'neill

us.oneill.com

O'neill on mobile

Allbirds

Allbirds

www.allbirds.co.uk

Allbirds on mobile

Steve Madden

Steve Madden

www.stevemadden.com

Steve Madden on mobile

Victoria Beckham

Victoria Beckham

www.victoriabeckham.com

Victoria Beckham

A brand that needs no introduction, Victoria Beckham’s online store represents just one of a number of big luxury names that have moved over to Shopify Plus recently. Although the store remains very on-brand and minimalist, it’s a really good win for the platform.

Bulletproof

Bulletproof

www.bulletproof.com/

Bulletproof

I was lucky enough to work on Bulletproof’s migration to Shopify Plus and they are a very impressive retailer with a very UX-orientated store – having launched online in 2017, with a range of vastly popular products.

Pure Cycles

Pure Cycles

purecycles.com

Pure Cycles

Pure Cycles was one of the very first Shopify Plus merchants to trial Shopify AR, which has got them a lot of exposure in the Shopify eco-system. I first came across Pure Cycles around five years ago when looking for examples of advanced Shopify stores and their site was great then and has continued to improve a lot over time.

Emma Bridgewater

Emma Bridgwater

www.emmabridgewater.co.uk

Emma Bridgewater

Emma Bridgewater is another recent big-brand launch for Shopify Plus, featuring a very clean design, a strong mobile experience and various nice front-end features that add to the overall UX.

Gymshark

www.gymshark.com

Gymshark

A UK-based fitness wear retailer, this Shopify Plus site has 11 localised stores receiving over 2.5 million hits a month and turned over £41 million in 2017 alone.

Dr. Axe

store.draxe.com

Dr. Axe

One of the most visited health websites in the world, the US- based Dr. Axe site receives over 15 million monthly visitors.

Kylie Cosmetics

www.kyliecosmetics.com

Kylie Cosmetics

Projected to hit $1 billion in sales by 2022, this Shopify Plus store is the brand’s sole direct to consumer channel receiving over 2.3 million monthly visits.

MVMT Watches

www.mvmtwatches.com

MVMT

Generating sales of $60 million in just three years, the watch brand has been a Shopify customer from day one. MVMT’s product portfolio now also includes jewellery and eyewear and the company is poised to hit $100 million in 2018.

Skinny Dip (US & UK)

www.skinnydiplondon.com

Skinny Dip

Rebecca Minkoff

www.rebeccaminkoff.com

Rebecca Minkoff

An ex-Magento Enterprise client, Rebecca Minkoff re-platformed to Shopify Plus in October 2017. This global store holds over 26,000 SKUs and offers shopping in 70 currencies.

Chubbies

www.chubbiesshorts.com

Chubbies

A San Francisco-based swimwear brand, Chubbies was established in 2011 and has seen 50% year on year growth since.

Good American Denim

www.goodamerican.com

Good American

Launched in 2016, the store turned over $1 million on its first day.

Urban Planet

urban-planet.com

Urban Planet

Trotters Childrenswear

Trotters Childrenswear

www.trotters.co.uk

Trotters

Hypnotik (MMA Warehouse)

Hypnotik

www.hypnotik.com

Hypnotik

Thinx

www.shethinx.com

Thinx

Make Up Geek

www.makeupgeek.com

Makeup Geek

Gaiam

www.gaiam.com

Gaiam

The Hundreds

www.thehundreds.com

The Hundreds

Journelle

www.journelle.com

Journelle

Radio Shack

www.radioshack.com

Radio Shack

Every Second Counts

www.everysecondcounts.co.uk

Every Second Counts

Frame Denim

frame-store.com

Frame Denim

New York Times Store

store.nytimes.com

New York Times

Herschel (International)

www.herschel.com

Herschel

Mansur Gavriel

www.mansurgavriel.com

Mansur Gavriel

Pavers Shoes

www.pavers.co.uk

Pavers

Bulova (International)

Bulova

intl.bulova.com

Bulova

Red Bull Shop (US)

Red Bull Shopify Plus

www.redbullshopus.com

Red Bull Shop

Shore Projects (International)

Shore Projects

www.shoreprojects.com

Shore Projects

NRML (CA)

NRML

www.nrml.ca

Nrml

Vanity Planet (US)

Vanity Planet Shopify Plus

www.vanityplanet.com

Vanity Planet

LA Lakers (US)

LA Lakers Shopify Plus

www.lakersstore.com

LA Lakers

Black Milk (AU)

www.blackmilkclothing.com

Black Milk

Campus Protein (US)

Campus Protein Shopify Plus

www.campusprotein.com

Campus Protein

Birksun (US)

Birksun Shopify Plus

www.birksun.com

BirkSun

HEM (International)

HEM

www.hem.com

Hem

Obey (International)

Obey Clothing

www.obeyclothing.com

Obey

Theory11 (US)

Theory11

www.theory11.com

Theory 11

Stowaway Cosmetics (US)

Stoaway Cosmetics

www.stowawaycosmetics.com

Stowaway Cosmetics

Johnny Cupcakes (US)

Johnny Cupcakes

www.johnnycupcakes.com

Johnny Cupcakes

Mahabis (International)

Mahabis

www.mahabis.com

Mahabis

Farer (International)

Farer

www.farer.com

Farer

If you have any questions about any of the Shopify Plus stores listed above or about any of the services I provide, please feel free to email me on [email protected]

Paul Rogers

Paul is an experienced eCommerce Consultant, specialising in all aspects of replatforming, requirements gathering and platform selection projects.

Paul has worked with most mainstream eCommerce platforms and has supported complex replatforming projects with retailers from all over the world. Paul also works on customer experience projects and solutions-focused work with various platforms - primarily Magento and Shopify Plus.

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