Over the last ~24 months, Shopify Plus has seen huge growth – both in terms of merchants moving across to the newly more enterprise-orientated platform and in their reputation as a mid-level / enterprise-level contender. Shopify Plus offers a host of benefits against other systems, including being provided as a hosted SaaS solution (as opposed to self-hosted via an on-premise solution), lower cost-of-ownership, more agility, dedicated eCommerce account management (to reduce reliance on agencies) and all of the core features of their market-leading SME platform.
I’ve also been working with Shopify Plus a lot more over the last 12-18 months and have been really impressed with the impact it’s had for relatively straightforward B2C retailers. I’ve worked on some pretty large projects and even these retailers are far more comfortable trading and growing on the platform than with previous, more complex systems that required extensive maintenance and support etc. If you have any questions about Shopify Plus as a potential option, please feel free to email me on [email protected]
Shopify Plus is undoubtedly a very strong platform with a very competitive pricing model and they’re making big strides in the mid-level and, in some cases, the enterprise-level eCommerce space. Whilst doing research on Shopify Plus a while back, I struggled to find a list of large online retailers using the platform, so I thought I’d create one as a resource for merchants looking for examples of live Shopify Plus stores. Since I originally wrote this piece in 2016, I’ve updated it a number of times with new stores and details of how those stores are innovating on the platform.
If you know of any Shopify Plus stores that I’ve missed, please feel free to add them in the comments below. You can also read my guide to Magento 2 EE vs Shopify Plus which covers some of the core limitations of Shopify Plus and a feature comparison with Magento 2, which is often considered to be an alternative.
Originating in New York, this lifestyle brand offers a sleek, minimalist experience online. The on-demand delivery service (same day courier delivery in partnership with Uber Rush) is extremely impressive.
A beautifully put together website with tonnes of striking lifestyle images, content blocs and UGC. Morphe started as a make-up brush company in 2008 and has grown into a respected make-up and beauty brand with over 5.5 million Instagram followers.
A brand that needs no introduction, Victoria Beckham’s online store represents just one of a number of big luxury names that have moved over to Shopify Plus recently. Although the store remains very on-brand and minimalist, it’s a really good win for the platform.
I was lucky enough to work on Bulletproof’s migration to Shopify Plus and they are a very impressive retailer with a very UX-orientated store – having launched online in 2017, with a range of vastly popular products.
Pure Cycles was one of the very first Shopify Plus merchants to trial Shopify AR, which has got them a lot of exposure in the Shopify eco-system. I first came across Pure Cycles around five years ago when looking for examples of advanced Shopify stores and their site was great then and has continued to improve a lot over time.
Emma Bridgewater is another recent big-brand launch for Shopify Plus, featuring a very clean design, a strong mobile experience and various nice front-end features that add to the overall UX.
A UK-based fitness wear retailer, this Shopify Plus site has 11 localised stores receiving over 2.5 million hits a month and turned over £41 million in 2017 alone.
One of the most visited health websites in the world, the US- based Dr. Axe site receives over 15 million monthly visitors.
Projected to hit $1 billion in sales by 2022, this Shopify Plus store is the brand’s sole direct to consumer channel receiving over 2.3 million monthly visits.
Generating sales of $60 million in just three years, the watch brand has been a Shopify customer from day one. MVMT’s product portfolio now also includes jewellery and eyewear and the company is poised to hit $100 million in 2018.
Skinny Dip (US & UK)
An ex-Magento Enterprise client, Rebecca Minkoff re-platformed to Shopify Plus in October 2017. This global store holds over 26,000 SKUs and offers shopping in 70 currencies.
A San Francisco-based swimwear brand, Chubbies was established in 2011 and has seen 50% year on year growth since.
Good American Denim
Launched in 2016, the store turned over $1 million on its first day.
Hypnotik (MMA Warehouse)
Make Up Geek
Every Second Counts
New York Times Store
Red Bull Shop (US)
Shore Projects (International)
Vanity Planet (US)
LA Lakers (US)
Black Milk (AU)
Campus Protein (US)
Stowaway Cosmetics (US)
Johnny Cupcakes (US)
If you have any questions about any of the Shopify Plus stores listed above or about any of the services I provide, please feel free to email me on [email protected]