Ecommerce Platforms

The articles and guides in this section are generally focused on selecting an eCommerce platform, providing guidance around key features and comparisons between the different platforms. I’ve written pieces focused on more SMB-level platforms (such as Magento Open Source and Shopify) and also mid-market and enterprise-level platforms (such as Salesforce Commerce Cloud, Magento Commerce, Shopify Plus, SAP Hybris, Spryker etc).

 

  • Shopify Plus vs Shopify & Shopify Advanced – When to Use or Upgrade to Shopify Plus

    Shopify Advanced and Shopify Plus are versions of Shopify platform, offering different levels of flexibility and feature-sets for different sizes of business. Lots of retailers will start on a lower plan of Shopify and then gradually upgrade as their turnover or requirements change, getting to a point (which is different for different retailers) where Shopify…

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  • Open Source eCommerce Platforms – Enterprise & Mid-Market Options

    Choosing an eCommerce platform can be a long and difficult process, whether it’s a replatforming exercise, a completely new build or anything in between. Aside from just building business and functional requirements and looking at TCO etc, coming up with a shortlist of potential platforms typically involves looking at in-house teams and resources (both technical…

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  • Shopify Plus Pros & Cons – The Definitive Guide

    I’ve been working with Shopify Plus a lot over the last ~2 years, working on a wide range of replatforming projects for businesses of all shapes and sizes. Some of the bigger projects I’ve worked on include Bulletproof, Trotters, The Science Museum and Current Body – all of which are in a bracket where Magento…

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  • BigCommerce Enterprise Review – Introduction to BigCommerce

    BigCommerce is primarily an SMB and mid-market SaaS eCommerce platform with a sizeable market share in these areas in North America and over 80,000 users, globally. Here’s a TLDR overview of the BigCommerce platform: BigCommerce is a cost-effective SMB and mid-market SaaS eCommerce platform BigCommerce is often compared to Shopify, due to the SaaS nature…

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  • Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

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  • Salesforce Commerce Cloud New Pricing & Rough Cost of Ownership

    With most of the retailers we work with being mid-market (within the ~£5m – £25m bracket), in the past, I’ve discounted Salesforce Commerce Cloud (previously Demandware) when reviewing platform options with clients – due to a combination of build costs and licensing costs (which many others I know have done also). However, in this article,…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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  • Magento Open Source vs Magento Commerce (& on-premise vs cloud)

    With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs. For those considering Magento as their next platform, there are some important decisions to be made,…

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