Ecommerce Platforms

The articles and guides in this section are generally focused on selecting an eCommerce platform, providing guidance around key features and comparisons between the different platforms. I’ve written pieces focused on more SMB-level platforms (such as Magento Open Source and Shopify) and also mid-market and enterprise-level platforms (such as Salesforce Commerce Cloud, Magento Commerce, Shopify Plus, SAP Hybris, Spryker etc).


  • Examples of Complex Shopify Plus Stores & Feature Implementations

    I get asked for examples of stores that have achieved a specific area of complexity with Shopify and Shopify Plus all the time – so I decided to write a blog post on the examples I tend to give (that I can update over time as the platform and retailers develop). It’s worth pointing out…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • Victoria Beckham Shopify

    Luxury Brands using Shopify Plus

    I’ve recently been involved in a number of Shopify Plus projects and we regularly speak to brands looking at the Shopify Plus platform – one of the things we get asked most is for examples of retailers within a specific vertical and the most common vertical at the moment is luxury. This, along with various…

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  • Oliver Bonas eCommerce Website

    Introduction to Headless eCommerce – Example Websites, Platforms & Implementation Options

    Over the last ~12-18 months, there has been a huge surge in the popularity of headless eCommerce implementations, with lots of retailers choosing this approach to give them more freedom around the front-end of their site and how their products and product information are showcased. There has also been a significant improvement in the readiness…

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  • Shopify Plus vs Salesforce Commerce Cloud – SaaS eCommerce Platform Comparison

    Whilst it’s fair to say that there’s a lot of competition in the mid-level and enterprise eCommerce markets, Shopify Plus, in particular, has seen a huge surge in popularity, with B2C retailers of all sizes migrating over to the platform to reduce costs and improve agility, amongst other reasons. At the higher end of the…

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  • Workarea Commerce Overview – eCommerce Platform Review

    Introduction to Workarea Commerce Up until recently, Workarea Commerce was an eCommerce platform I’d heard a lot about but not actually seen – mainly because it was solely focused on the North American market and operated as a proprietary platform / agency. However, today, Workarea (formerly known as WebLinc, which is now the parent company) have…

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  • Bulk Powders

    Magento 1 End of Life – Options for Open Source & Commerce Retailers

    I’ve read a lot of different posts on Magento’s recent end of life announcement (which has set an end date for support of the platform at June 2020) and I decided to write a short post summarising how I see the situation and what I believe the options are for merchants. I’m also fresh from…

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  • SaaS, Cloud-Hosted eCommerce Platforms (vs on-premise) – A Detailed Comparison

    Whilst SaaS (software-as-a-service) software has been enthusiastically taken up across various sectors over the last decade, it’s only in more recent times that enterprise eCommerce platform options have been made available to retailers. The SME end of the retail market may have been well served with cloud-based SaaS solutions, with the obvious ones being Shopify…

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