Pre & Post-Migration SEO Tips for Magento Websites

I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either… Read More

The Definitive Guide to Magento SEO

Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with… Read More

Magento SEO Module Comparison Guide

This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento… Read More

SEO for Magento Stores – My Presentation from MM15NY

Earlier today I delivered a presentation about doing SEO on Magento stores at the Meet Magento 2015 event in New York. The talk was split into three sections, which were the fundamentals of ecommerce SEO, technical SEO & Magento configuration and then an overview of some of the… Read More

The Ultimate Guide to Duplicate Content & Magento

I’ve worked on countless Magento websites that have unknowingly faced duplicate content issues, which have either held them back or lead to panda-related issues. These issues vary in terms of impact (primarily because of the volume of pages) but they’re all fairly easy to resolve, so I’d suggest reading through the post… Read More

Magento SEO FAQs

As many of you will already know, I do a lot of consultancy around Magento SEO projects and migrations. I get around 5 emails per week asking me questions about various different SEO considerations for Magento websites, so I thought I’d put this post together. The following questions have been asked over… Read More

SEO Considerations for BazaarVoice Reviews

BazaarVoice is an enterprise-level review platform that has a lot of great features and functionality – and, in my opinion it’s the best review vendor on the market. The BazaarVoice implementation that I’ve learnt from is based on an Endeca (enterprise .net platform) website, which may be… Read More

Introducing MageSEO – My new Magento SEO Extension

Over the last few months, I have been working really hard with my former employers, GPMD , on building a new enterprise-level Magento SEO extension, called MageSEO. The extension is available now to community and enterprise Magento retailers and more information can be found at mageseo.net (which is due… Read More

Layered / Faceted Navigation SEO Issues in Magento

Layered or faceted navigation is one of the most common causes of duplicate content and it is well-known for causing frustrating issues for SEOs due to over-indexation and increased levels of low quality pages. The main reason I’m writing this article, as well as to help Magento developers and site owners,… Read More

7 simple tips for improving your outreach efforts

Over the last few years, I’ve spent a lot of time working with bloggers and editorial site owners and I’ve learnt a lot about what they’re generally receptive to. Here are 7 actionable tips for improving your outreaching campaigns. 1. Put a compelling pitch together In the time that I’ve… Read More