Google working on ‘over-optimisation’ penalty!

On Friday, Matt Cutts revealed that Google have been working on a new update that is intended to apply penalties to sites that are over-optimising in an attempt to manipulate their algorithm.

Following this announcement, I’ve personally seen a lot of movement within the results pages for lots of different keywords – with some of my clients seeing hugely positive changes, a few seeing very little and one dropping on a few keywords.

Matt outlined that the latest update will “level the playing field” and he stated that they’ve been working on it for the last few months, whilst also saying that Google will be rolling it out in “the next months or weeks”.

You can find out more about the update by reading posts on the following blogs:

If you’ve noticed any correlation in changes or have anything to add, please feel free to do so in the comments below.

Paul Rogers

Paul Rogers is an experienced eCommerce Consultant, specialising in all aspects of replatforming and eCommerce optimisation / customer experience.

Paul has worked with most mainstream eCommerce platforms and has supported complex replatforming projects with retailers from all over the world. From a solutions perspective, Paul specialises in working with Magento and Shopify Plus.

Paul is also the Managing Director of Vervaunt, an eCommerce consultancy and paid media agency based in London.

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