SEO

  • Layered / Faceted Navigation SEO Issues in Magento

    Layered or faceted navigation is one of the most common causes of duplicate content and it is well-known for causing frustrating issues for SEOs due to over-indexation and increased levels of low quality pages. The main reason I’m writing this article, as well as to help Magento developers and site owners, is because I get asked…

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  • 7 simple tips for improving your outreach efforts

    Over the last few years, I’ve spent a lot of time working with bloggers and editorial site owners and I’ve learnt a lot about what they’re generally receptive to. Here are 7 actionable tips for improving your outreaching campaigns. 1. Put a compelling pitch together In the time that I’ve spent working on outreach campaigns…

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  • Recommended Digital Marketing & User Experience Books

    Spending three hours a day commuting is pretty annoying at times, however it has given me the opportunity to do a lot of research and read lots of great books. With this in mind, I decided to write a blog post about some of the best digital marketing, design and UX books I’ve read or…

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  • Google working on ‘over-optimisation’ penalty!

    On Friday, Matt Cutts revealed that Google have been working on a new update that is intended to apply penalties to sites that are over-optimising in an attempt to manipulate their algorithm. Following this announcement, I’ve personally seen a lot of movement within the results pages for lots of different keywords – with some of…

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  • Utilising easily accessible link prospecting data

    Over the three years that I’ve worked in SEO, I’ve spent god knows how much time looking for websites and blogs to work with as part of my link building activity . Now, although it’s important to still undertake more extensive research/seeding too, I adopt the following techniques to find link prospects quickly and easily.…

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  • My Favourite SEO Conferences of 2011

    Having joined GPMD in February, working for an agency opened up lots of opportunities to attend some great SEO events and meetups, here are the ones that I enjoyed and benefited from the most. BrightonSEO 2011 (April and September): For me, BrightonSEO has gone from being a must-attend event partly because it’s free to a really…

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  • 5 New Years Resolutions for Online Retailers!

    In 2011, we’ve seen lots more e-commerce retailers step up from just applying a few generic title tags and doing a bit of sporadic link building and start working on building a real brand – which is great to see. Now, as we start to think about what we’re going to be changing once we’ve…

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  • SearchLove London Conference 2011

    On the 24th and 25th of October, I was lucky enough to attend the Distilled SearchLove SEO Conference, which took place at the Congress Centre in London. The event consisted of 15 fantastic SEO-focused presentations, a panel discussion, a head-to-head battle (featuring Rand Fishkin and Will Critchlow) and an excellent social event on the evening…

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