Ecommerce

  • Guide to Merchandising in Magento

    Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a successful eCommerce business too and is something…

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  • Magento vs Shopify Plus: An interview with Jordan Knapp of Shopify

    Last month, I put together a Shopify Plus vs Magento 2 Enterprise comparison piece, with the intention of providing a bit more detail around the features and functionality offered by the two platforms. After I published the piece, I got talking to Shopify Plus General Manager, Loren Padelford, who kindly introduced me to Jordan Knapp,…

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  • Magento Extension Review: Gift Cards from Mageworx

    For Magento store owners looking for new ways to maximise revenue, gift cards could be a lucrative new opportunity. Stores operating in the consumer goods sector, selling gifts, jewellery or homewares for example, are the most obvious candidates for a successful gift card strategy. With a little creative thinking, gift cards could also be useful…

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  • Product Types In Magento

    We wrote recently about the differences between simple and configurable products within Magento. These product types are just two of the six distinct product types available in Magento. Understanding these product types and how to use them can help build a comprehensive catalog that is easy for the store owner to manage and easy for…

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  • Reasons to use or upgrade to Magento 2.0

    With more than 250,000 stores worldwide—including B2C brands like Paul Smith and Nike AU, and B2B brands like Igepa and Zoetis — and over $50 billion in gross merchandise transacted annually on the Community and Enterprise editions, Magento represents a very appealing proposition for merchants globally. Now backed by Permira funds, Magento have expanded their…

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  • The Definitive Guide to Magento SEO

    Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with the Magento platform can be resolved, it’s…

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  • Magento SEO Module Comparison Guide

    This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento SEO modules available – I’m only going to focus…

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  • Improving the Conversion Rate of Magento Stores

    Over the last few years, it’s become common practice for consumers to visit multiple retailers before transacting, in most cases for price comparison. Couple that with increasingly saturated online landscapes and you’ve got a much more challenging situation for online retailers than a few years ago. This is why it’s more important than ever to…

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