Paul Rogers

eCommerce, Digital & Magento Consultant

October 14th

Top 50 Ecommerce Websites

Having spent the last few months going through lots of ecommerce websites for various different work projects, I thought it’d be a good idea to write a post about my favourite ones.

I chose the following websites based on their design and uniqueness and the order is not based on which ones I prefer.

I plan on updating this piece every few months and will be adding new ecommerce stores soon – if you have any suggestions, please feel free to drop me an email.

Clos19

LVMH’s premium wine & spirits website is a prime example of a luxury e-commerce environment – a clean, minimalist design is complemented by wealth of content and features including the clever ‘Event Planner’ and the content-rich ‘Journal19’ blog.

www.clos19.com

Built with Hybris

24 Sèvres

LVMH’s first fashion multi-brand e-commerce platform is a beautifully executed high-end shopping experience. Highlights include sleek product photography, a super clean product page layout and elaborate personal shopping options including Video Chat and Facebook ‘Style Bot’ amongst others.

www.24sevres.com

Glossier

Cult brand Glossier’s e-commerce store is full of quirky design features matching the product packaging & perfectly bridging the offline / online experience.  Wealth of customer reviews & user generated content are true to the firm’s ethos as a leader in socially driven commerce. Interesting functionality includes product subscription services and customer review statistics e.g. most liked positive review, average age of customers buying this product and more.

www.glossier.com

Built with Spree

Nixon

The watch brand’s website is easily shoppable thanks to well laid out product listing pages with a smart swatch selector and information-rich product detail pages which include everything from the product’s story to a downloadable user manual. A highlight from Nixon’s website is the very slick customiser tool allowing you to build your very own watch.

www.nixon.com

Built with Demandware

Size?

The trainer & streetwear multi-brand site is packed with effective conversion tools including a rapid guest checkout, a next day delivery countdown timer in the basket, a range of payment methods covering everything from Apple Pay to Klarna and the newly added ‘Buy Now, Pay Later’ option.

www.size.co.uk

Finery

www.finerylondon.com

Built with Spree

Paul Smith

www.paulsmith.com

Built with Magento

The Watch Gallery

www.thewatchgallery.co.uk

Built with Magento

Rapha

www.rapha.cc

Built with Hybris

Nasty Gal

www.nastygal.com

Built with Demandware

Finisterre

www.finisterre.com

Built with Shopify

Swoon Editions

www.swooneditions.com

Built with Magento

Burberry

www.burberry.com

Built with Oracle

Net a Porter

www.netaporter.com

Built on a bespoke platform

Mr Porter

www.mrporter.com

Built on a bespoke platform

Beats by Dre

www.beatsbydre.com

Built with Adobe CQ

Lush Cosmetics

uk.lush.com

Built with Drupal

Made

www.made.com

Built with Magento Enterprise

Selfridges

www.selfridges.com

Apple

www.apple.com

ASOS

www.asos.com

John Lewis

www.johnlewis.com

Warehouse

www.warehouse.co.uk

Built with Demandware

Les Girls Les Boys

lesgirlslesboys.com

Built with Magento 2

Astley Clarke

www.astleyclarke.com

Built with Magento

Milk Make Up

milkmakeup.com

Built with WordPress

AQ/AQ

www.aqaq.com

Built with Magento

Gatwick Express

www.gatwickexpress.com

Platform unknown

ETQ

www.etq-amsterdam.com

Platform unknown

Dior

www.dior.com

Built with Lengow

Lazy Oaf

www.lazyoaf.com

Built with Magento

Coach

www.coach.com

Built with Demandware

House of Hackney

www.houseofhackney.com

Built with Magento

Crate & Barrel

www.crateandbarrel.com

Platform unknown

Heist Studios

www.heist-studios.com

Platform unknown

Everlane

www.everlane.com

Platform unknown

Jimmy Choo

www.jimmychoo.com

Built with Demandware

Illamasqua

www.illamasqua.com

Built with Magento

Mara Hoffman

www.marahoffman.com

Built with Magento

Kenzo

www.kenzo.com

Built with Demandware

Stella McCartney

www.stellamccartney.com

Platform uknown

Lala Berlin

www.lalaberlin.com

Built with Magento

For Love and Lemons

www.forloveandlemons.com

Platform uknown

BoConcept

www.boconcept.com

Built with Demandware

Christian Louboutin

www.christianlouboutin.com

Built with Magento

Victoria Beckham

www.victoriabeckham.com

Built with Magento

Manolo Blahnik

www.manoloblahnik.com

Platform unknown

Massimo Dutti

www.massimodutti.com

Platform uknown

Larsson & Jennings

www.larssonandjennings.com

Platform uknown

Sportmax

world.sportmax.com

Platform uknown

If you know of  any uniquely designed and attractive ecommerce websites that I’ve not listed, please feel free to provide details within the comments area below.

You can also read my posts on my top Magento websites and my favourite Shopify sites.

Paul is an experienced eCommerce Consultant, specialising in working with eCommerce technology.

Paul works with online retailers and product companies from all over the world and is focused mainly on helping merchants get more from their eCommerce technology and growing stores (customer acquisition, customer experience, strategy etc).

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