eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Luxury Brands & Retailers using Shopify Plus

    The last few years have been really interesting in terms of eCommerce platforms – with Shopify Plus being the real challenger in the luxury, lifestyle and fashion markets – putting pressure on the likes of Magento Commerce and Salesforce Commerce Cloud in particular. I was recently looking for luxury Shopify Plus examples for a client…

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  • Examples of Luxury, Brand-Led eCommerce Websites – Premium eCommerce UX + Technology

    Over the last few years, I’ve worked with a wide range of luxury and premium brands and, from experience, creating a front-end experience that truly represents the brand, is accepted by brand stakeholders and still follows eCommerce UX best practice is a big challenge. Whilst working with these clients and as part of UX /…

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  • Shopify Plus

    Migrating from Magento to Shopify Plus (& Shopify) – The Definitive Guide

    The vast majority of the work I’ve done over the last few years has been focused on migrating to Magento or Shopify Plus. At Vervaunt we tend to work with these more than any other platform because of the types of businesses we work with, as a result of our team’s experience and their general…

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  • Building an In-House Shopify Team – Internalising Development for Shopify Plus

    Introduction Over the past 12-18 months, as Shopify Plus has continued to grow for bigger and more complex retailers, I’ve had a number of clients that have decided to take their development in-house, for a variety of reasons and with varying impacts in different areas. This seems to be a bit of a trend with…

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  • Using BigCommerce Multi-Currency

    Over the last couple of weeks, I’ve been working on a BigCommerce project for one of my longest-standing clients – which is essentially a new store that services some of their B2B customers. I recommended BigCommerce for this project because it met a lot of the requirements with its native feature-set and the TCO and…

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  • Shopify Plus

    Category / Visual Merchandising with Shopify Plus – Solutions & Providers

    With Shopify Plus being such a popular choice with fashion and lifestyle retailers, one of the questions I get asked most commonly is how the platform can be improved for visual merchandising of collections. Different retailers have different requirements here, but overall most are trying to achieve a similar end goal, to reduce manual effort…

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  • Using a PIM with Shopify Plus – Benefits & Solutions

    Over the last year or so I’ve worked on a few different projects that have involved a PIM (across Magento and Shopify Plus), which has helped to make data migration much easier, allow for more complex logic, add a layer of data governance, take various things out of the eCommerce platform and generally make managing…

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  • Creating breadcrumbs in Shopify Plus without using collection path in URLs

    This is something that a lot of Shopify Plus stores either seem to get wrong or they prioritise journey-based breadcrumbs, in my opinion – so I decided to write up what I consider to be best practice, from both an SEO and usability perspective. Although the ideal scenario would be that product URLs would remain…

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