eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Introduction to Contentful for eCommerce Projects

    Until fairly recently, it was standard practice for an eCommerce platform to manage all aspects of an online store – from front-end presentation to order processing to product management to payment processing and so on. With the emphasis on the product catalog, merchandising and order processing, content management very often took a back seat. If…

    Read More
  • GEO IP Popups for eCommerce – Best Practice UX and Strategy

    Most of the replatforming projects we work on tend to have some level of international offering, whether that’s full multi-store-based multi-language and multi-currency or just international pricing or shipping. If you’re doing the former, you’ll probably want to be using a GEO-IP fall-back overlay to promote the correct international store to users, particularly for direct-load…

    Read More
  • Shopify Plus

    Getting around the Shopify Product Variants Limit – Workarounds & Approaches

    One of the most common frustrations for those using or considering using Shopify and Shopify Plus is the limit to 100 variants (and the limit to 3 options) on a single product. Although I’ve been told recently that, if you’re working with the right partner, the limit can be lifted – I decided to write…

    Read More
  • Salesforce Commerce Cloud New Pricing & Rough Cost of Ownership

    With most of the retailers we work with being mid-market (within the ~£5m – £25m bracket), in the past, I’ve discounted Salesforce Commerce Cloud (previously Demandware) when reviewing platform options with clients – due to a combination of build costs and licensing costs (which many others I know have done also). However, in this article,…

    Read More
  • Headless Shopify Introduction + Examples of Headless Shopify & Shopify Plus Implementations

    Over the last few months, I’ve been spending a lot of time looking at headless frameworks and which eCommerce platforms are suitable and best suited, to a headless approach. Most platforms are currently building out APIs to allow for headless builds and a number of platforms (such as ElasticPath and Commerce Tools) build their offering…

    Read More
  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

    Read More
  • Shopify Google Analytics Integration Best Practice – with Ed Upton from Littledata

    Over the last year or so, I’ve worked on a number of Shopify Plus builds alongside Littledata, who have supported the client in achieving a ‘best practice’ eCommerce Google Analytics setup. Although Littledata works with all eCommerce platforms, they’re well-known for their Shopify app which automates a large part of the Google Analytics setup process,…

    Read More
  • Shopify Forms – Using Formstack for advanced forms in Shopify

    Over the last couple of weeks, I’ve been working with a client and a couple of people from WeMakeWebsites (their development agency) to find (and validate) a solution to a requirement for advanced forms. The requirements for the forms are: The form must be in-line on the page to allow for email validation and address…

    Read More