eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • Using a PIM with Shopify Plus – Benefits & Solutions

    Over the last year or so I’ve worked on a few different projects that have involved a PIM (across Magento and Shopify Plus), which has helped to make data migration much easier, allow for more complex logic, add a layer of data governance, take various things out of the eCommerce platform and generally make managing…

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  • Creating breadcrumbs in Shopify Plus without using collection path in URLs

    This is something that a lot of Shopify Plus stores either seem to get wrong or they prioritise journey-based breadcrumbs, in my opinion – so I decided to write up what I consider to be best practice, from both an SEO and usability perspective. Although the ideal scenario would be that product URLs would remain…

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  • Reporting on sales and returns against sizes or variants in Shopify

    I was recently asked to look at how different sizes perform (against a number of metrics, that would then be cross-referenced against availability) for one of our paid media clients – with the objective of then looking at how the availability of items impacts Google Shopping performance. Although this is a relatively quick and easy…

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  • Headless Shopify Introduction + Examples of Headless Shopify & Shopify Plus Implementations

    Over the last ~12-18 months, I’ve been spending a lot of time looking at headless frameworks and which eCommerce platforms are suitable and best suited, to a headless approach. Most platforms are currently building out APIs to allow for headless builds and a number of platforms (such as ElasticPath and Commerce Tools) build their offering…

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  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…

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  • Magento Global vs Per Website Accounts – Impacts & UX Considerations

    This question has come up a couple of times with Magento clients of ours over the last few months – with clients asking whether customer accounts should be global (giving customers the ability to login on any store) or restricted to an individual website level. By far the most common use case for this would…

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  • Shopify Plus

    Activating Accounts When Migrating to Shopify Plus – Handling of the Activation Process

    When migrating customer accounts from an existing platform to Shopify Plus, these account holders will need to reactivate their account in order to log in and make use of their account information. This is pretty standard practice for a migration process and it removes any security issues with trying to migrate passwords etc. The activation…

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  • Shopify Plus vs Shopify & Shopify Advanced – When to Use or Upgrade to Shopify Plus

    Shopify Advanced and Shopify Plus are versions of Shopify platform, offering different levels of flexibility and feature-sets for different sizes of business. Lots of retailers will start on a lower plan of Shopify and then gradually upgrade as their turnover or requirements change, getting to a point (which is different for different retailers) where Shopify…

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