Having spent the last few months going through lots of ecommerce websites for various different work projects, I thought it’d be a good idea to write a post about my favourite ones.
I chose the following websites based on their design and uniqueness and the order is not based on which ones I prefer.
I plan on updating this piece every few months and will be adding new ecommerce stores soon – if you have any suggestions, please feel free to drop me an email.
Clos19
LVMH’s premium wine & spirits website is a prime example of a luxury e-commerce environment – a clean, minimalist design is complemented by wealth of content and features including the clever ‘Event Planner’ and the content-rich ‘Journal19’ blog.
Built with Hybris
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24 Sèvres
LVMH’s first fashion multi-brand e-commerce platform is a beautifully executed high-end shopping experience. Highlights include sleek product photography, a super clean product page layout and elaborate personal shopping options including Video Chat and Facebook ‘Style Bot’ amongst others.
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Glossier
Cult brand Glossier’s e-commerce store is full of quirky design features matching the product packaging & perfectly bridging the offline / online experience. Wealth of customer reviews & user generated content are true to the firm’s ethos as a leader in socially driven commerce. Interesting functionality includes product subscription services and customer review statistics e.g. most liked positive review, average age of customers buying this product and more.
Built with Spree
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Nixon
The watch brand’s website is easily shoppable thanks to well laid out product listing pages with a smart swatch selector and information-rich product detail pages which include everything from the product’s story to a downloadable user manual. A highlight from Nixon’s website is the very slick customiser tool allowing you to build your very own watch.
Built with Demandware
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Size?
The trainer & streetwear multi-brand site is packed with effective conversion tools including a rapid guest checkout, a next day delivery countdown timer in the basket, a range of payment methods covering everything from Apple Pay to Klarna and the newly added ‘Buy Now, Pay Later’ option.
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Finery
Built with Spree
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Paul Smith
Built with Magento
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The Watch Gallery
Built with Magento
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Rapha
Built with Hybris
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Nasty Gal
Built with Demandware
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Finisterre
Built with Shopify
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Swoon Editions
Built with Magento
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Burberry
Built with Oracle
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Net a Porter
Built on a bespoke platform
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Mr Porter
Built on a bespoke platform
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Beats by Dre
Built with Adobe CQ
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Lush Cosmetics
Built with Drupal
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Made
Built with Magento Enterprise
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Selfridges
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Apple
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ASOS
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John Lewis
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Warehouse
Built with Demandware
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Les Girls Les Boys
Built with Magento 2
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Astley Clarke
Built with Magento
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Milk Make Up
Built with WordPress
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AQ/AQ
Built with Magento
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Gatwick Express
Platform unknown
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ETQ
Platform unknown
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Dior
Built with Lengow
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Lazy Oaf
Built with Magento
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Coach
Built with Demandware
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House of Hackney
Built with Magento
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Crate & Barrel
Platform unknown
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Heist Studios
Platform unknown
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Everlane
Platform unknown
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Jimmy Choo
Built with Demandware
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Illamasqua
Built with Magento
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Mara Hoffman
Built with Magento
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Kenzo
Built with Demandware
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Stella McCartney
Platform uknown
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Lala Berlin
Built with Magento
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For Love and Lemons
Platform uknown
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BoConcept
Built with Demandware
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Christian Louboutin
Built with Magento
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Victoria Beckham
Built with Magento
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Manolo Blahnik
Platform unknown
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Massimo Dutti
Platform uknown
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Larsson & Jennings
Platform uknown
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Sportmax
Platform uknown
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If you know of any uniquely designed and attractive ecommerce websites that I’ve not listed, please feel free to provide details within the comments area below.
You can also read my posts on my top Magento websites and my favourite Shopify sites.
7 Responses
I love this post – some great websites on this list.
Keep this going please, great job!
Hello, Paul this is some great list. Admire your patience and hard work. Well done, looking forward to seeing similar articles of great length and value.
Liked couple of websites you mentioned (The White Company, House of Racer, Made, Net a porter), They have simple interfaces and provides the user a good overview upfront.
Hello paul good to see your e-commerce list but you failed to include TINISPLACE on the list. Tinisplace is a one stop ecommerce store where your true desires will surely be met. in Tinisplace you buy and sell digital products of any kind. To visit TINISPLACE check https://tinisplace.wixsite.com/tinismarket
Nice list.
Nice list!
Btw…I’m really curious about in which platform was ASOS made, any clue??
Thanks!!
Everlane is built with Spree Commerce. And so are some other really cool websites. You can see a selection of them + case studies here: https://spreecommerce.org/stories/