Ecommerce Platforms

The articles and guides in this section are generally focused on selecting an ecommerce platform, providing guidance around key features and comparisons between the different platforms. I’ve written pieces focused on more SME-level platforms (such as Magento Community and Shopify) and also enterprise-level platforms (such as Demandware, Magento Enterprise, Hybris, ATG etc).

This is an area I spend a lot of time looking into and I plan to write lots more pieces around the capabilities of different ecommerce systems and the types of merchants they’re best suited to.

Shopify Plus Pricing & Cost of Ownership

For merchants of any size, from new retail brands right up to enterprise-level international organisations, moving to a new eCommerce platform can be an extremely daunting and challenging prospect. Aside from ensuring that the required functionality is present, the platform is robust and reliable and the transition to… Read More

Visual Merchandising Solution for Magento 2 Community Edition

For the last ~6 months, the eCommerce team of one of my favourite clients has agonised over not being able to visual merchandise product list pages – after Magento purchased OnTap’s Visual Merchandiser module and made it a part of the core in Enterprise Edition (previously available to… Read More

Top 20 eCommerce Product Detail Pages

Having done a tonne of research for a recent M2 project and a couple of front end design projects in the last year or so, I came across many strong designs, some really cool functionality plus some sites that just seem to ‘get it right’ on both sides. Read More

The Definitive Guide to Magento 2 Checkout Best Practice

The native Magento 1 checkout was a laborious 6-step process and was widely criticised by merchants and partners, with most opting to use a third party module or re-build it. Unsurprisingly, merchants sought more compact checkout alternatives, and often opted for One Step Checkout, which provides a clean… Read More

Top Luxury Fashion & Lifestyle eCommerce Sites

The luxury market has been known to be a bit slower on the digital transformation side of things than its mid-market & high street counterparts but over the last 3-5 years eCommerce has become a priority in the luxury fashion space with strong visuals, carefully curated content & a seamless… Read More