Magento

This category contains various different pieces that I’ve written around using the Magento platform. Most of the articles are designed to help users overcome common issues, although I’ve also written lots of platform comparison pieces, including Magento Enterprise vs Demandware and Magento Community vs Shopify.

A Guide to Magento for Fashion & Lifestyle eCommerce Stores

Magento is the world’s leading eCommerce platform, with a huge market share across most sectors of online retail. In addition to having more than 250,000 live stores,

Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar

Easy-to-integrate, low-cost Shoppable Instagram solution for Magento

I’ve been working on various Magento build projects recently that have required commerce-focused Instagram functionality in some form – be it curated Instagram on the product detail

Premium, Third Party Magento Site Search Solutions

I originally wrote this article in 2014, but updated it in 2017 to reflect the more modern third party search solutions available for Magento 1 and 2.

When should I be looking to migrate to Magento 2?

For online retailers using Magento 1.x for their store, the question of when / if they should be moving over to Magento 2 is likely to at

Preparing for a Magento 2 ‘upgrade’ / re-build project

Since the first announcement on Magento 2, way back in 2010, the eCommerce industry waited with baited breath to see what the new version would look like.

Magento vs Shopify Plus: An interview with Jordan Knapp of Shopify

Last month, I put together a Shopify Plus vs Magento 2 Enterprise comparison piece, with the intention of providing a bit more detail around the features and

Step by Step Guide to Setting up a Google Shopping Feed in Magento

I’ve setup data feeds in Magento before, but not for a while and I’ve generally used custom extensions or asked developers to handle the majority of the setup.

A Guide to Using Customer Groups in Magento

As one of the most fully-featured eCommerce platforms on te market, Magento contains a huge array of functionality, to cater for the needs of every type of

Review of the Magento2 Bootcamp Course from MageTraining

This week, I attended the three day Magento2 Merchant Bootcamp course, delivered by Deryck from MageTraining. I booked the course a couple of months ago, along with Lewis

Optimising Magento’s Search Function

The statistics for online retail in the UK continue to show substantial growth, with the average weekly online spend up to £931 million in September 2016, a

MageTitans USA – a non-developers perspective

Earlier this week, I set off from London to Austin to attend the first #MageTitansUSA event, organized by Space48 and WebShopApps / ShipperHQ (I should say early