Magento

This category contains various different pieces that I’ve written around using the Magento platform. Most of the articles are designed to help users overcome common issues, although I’ve also written lots of platform comparison pieces, including Magento Enterprise vs Demandware and Magento Community vs Shopify.

  • Magento 2 Commerce vs Shopify Plus

    Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…

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  • Magento Global vs Per Website Accounts – Impacts & UX Considerations

    This question has come up a couple of times with Magento clients of ours over the last few months – with clients asking whether customer accounts should be global (giving customers the ability to login on any store) or restricted to an individual website level. By far the most common use case for this would…

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  • Support Options for Magento 1 Retailers Beyond June 2020’s End Of Life

    A couple of weeks ago I was asked for recommendations from a long-standing client for a solution for maintaining their Magento 1 store for ~2 months beyond the June end of life date – and, with this not being the first time I’ve been asked about this, I decided to write up a blog post.…

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  • Magento Page Builder Alternatives – Solutions for Magento Open Source & Richer Content Management

    One of the most common frustrations with eCommerce platforms that I hear from clients and retailers in general is content management, with very few mainstream eCommerce platforms having a good offering in this area. Whilst the likes of Magento and Salesforce Commerce Cloud have added a page building solution and Shopify Plus have broadened their…

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  • Headless Magento – An Introduction & Examples

    Headless commerce is everywhere at the moment – with merchants, eCommerce platforms, technology partners and CMS providers focusing heavily on readying for this shift. The concept of ‘headless’ provides benefits around performance, serving different formats, development flexibility and fairly often achieving best-in-breed CMS features (via integrating with a headless CMS or traditional CMS) and more.…

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  • Magento Commerce vs Salesforce Commerce Cloud (Demandware) – Platform Comparison

    I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3…

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  • An introduction to Magento Page Builder – Managing Content with Magento

    With so much core functionality, as well as likely the biggest eco-system for integrations and extensions, it’s easy to see why Magento is so popular – however, one of the biggest weaknesses of the platform has historically been content management – particularly for brands and higher-end retailers focused on content. The content management capabilities in…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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