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This category contains various different pieces that I’ve written around using the Magento platform, lots of which are focused on SEO. Most of the articles are designed to help users overcome common issues, although I’ve also written lots of platform comparison pieces, including Magento Enterprise vs Demandware and Magento Community vs Shopify.

A Guide to Using Customer Groups in Magento

As one of the most fully-featured eCommerce platforms on te market, Magento contains a huge array of functionality, to cater for the needs of every type of online store, from small, independent businesses with just a handful of products, to international retailers and wholesalers with vast product catalogs. Read More

Review of the Magento2 Bootcamp Course from MageTraining

This week, I attended the three day Magento2 Merchant Bootcamp course, delivered by Deryck from MageTraining. I booked the course a couple of months ago, along with Lewis and Craig from Pinpoint (who are one of my consulting clients). Despite the unquestionable issues facing Magento2 at present, I wanted… Read More

Optimising Magento’s Search Function

The statistics for online retail in the UK continue to show substantial growth, with the average weekly online spend up to £931 million in September 2016, a rise of 22% from the previous September. With online spending accounting for just 15% of all retail spending, it’s clear that… Read More

MageTitans USA – a non-developers perspective

Earlier this week, I set off from London to Austin to attend the first #MageTitansUSA event, organized by Space48 and WebShopApps / ShipperHQ (I should say early on that my flights were courtesy of the awesome MageMojo). Despite not being a developer, I’ve already been… Read More

Costs of Building / Maintaining a Magento Store

Magento is an extremely popular ecommerce platform that powers some of the world’s biggest online stores, as well as sites at all levels. Magento’s technology is responsible for over 250,000 stores and is widely considered to be the biggest ecommerce platform in the world. One of the issues that lots… Read More

Examples of Magento 2 Websites

Following the general release of Magento 2 in November 2015, there have been a number of well-publicised stores that have either re-platformed or upgraded to the new version of Magento. Although there aren’t too many mainstream stores that have moved over at this point, there are a number of Magento 2 sites that… Read More

Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More

Improving the Load Time Performance of Magento Community

One of the main things new-to-Magento merchants are likely to need to address as is how quickly you are able to deliver your store’s content to the customer.  The performance of Magento is something which has been discussed extensively since Magento was first released and if you have looked into the… Read More