Over the last few years, I’ve worked on lots of specifications for new Magento stores – for merchants migrating their existing Magento 1 store over to Magento 2, and for merchants moving from a different platform altogether. In order to provide context for an agency before you into discovery (depending… Read More
This category features a number of blog posts and guides that I’ve written around ecommerce customer acquisition, various different ecommerce platforms, guidance around using and configuring Magento and generally providing a positive customer experience. The pieces are based on my experience of working in and around ecommerce for agencies, in-house and as a consultant.
Shopware is an enterprise-level eCommerce platform, well-known for having the most live stores in Germany and also for powering some of the largest online stores in the market. Having grown to aurgably market-leading status in it’s native Germany, Shopware is now starting to enter new European territories and is… Read More
Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More
I’ve been working on various Magento build projects recently that have required commerce-focused Instagram functionality in some form – be it curated Instagram on the product detail pages or the ability to purchase items from an Instagram feed on the site. Due to clients already using their service, I’ve generally… Read More
Over the last 6 months or so, I’ve been looking at various different platforms that are in the same market as Magento Enterprise and the higher end of Magento Community – including Shopware, which is a German solution which has recently entered the UK market. I was broadly… Read More