This category features a number of blog posts and guides that I’ve written around ecommerce customer acquisition, various different ecommerce platforms, guidance around using and configuring Magento and generally providing a positive customer experience. The pieces are based on my experience of working in and around ecommerce for agencies, in-house and as a consultant.

Costs of Building / Maintaining a Magento Store

Magento is an extremely popular ecommerce platform that powers some of the world’s biggest online stores, as well as sites at all levels. Magento’s technology is responsible for over 250,000 stores and is widely considered to be the biggest ecommerce platform in the world. One of the issues that lots… Read More

Guide to Merchandising in Magento

Merchandising is described as ‘the activity of promoting the sale of goods, especially by their presentation in retail outlets’. We are all familiar with bricks and mortar merchandising strategies, from enticing shop windows to impulse buy displays at the checkout desk. Merchandising is an important part of a… Read More

Reasons to use or upgrade to Magento 2.0

With more than 250,000 stores worldwide—including B2C brands like Paul Smith and Nike AU, and B2B brands like Igepa and Zoetis — and over $50 billion in gross merchandise transacted annually on the Community and Enterprise editions,… Read More

Top Hybris Ecommerce Websites / Stores

SAP Hybris is an enterprise-level ecommerce system that powers online stores for a host of household names and global brands. I was doing some research recently around the Hybris ecommerce platform and found it quite difficult to find a list of stores and, after writing a similar piece on Magento stores a… Read More

Pre & Post-Migration SEO Tips for Magento Websites

I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either… Read More

Top Demandware Sites / Stores

After writing this piece on Magento stores I like, a few people asked me to create an equivalent piece for Demandware websites. The choices of Demandware sites is mainly based on the design (across all page templates) and the overall user experience of the website, as well as usage of innovative… Read More

The Definitive Guide to Magento SEO

Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with… Read More

Writing an eCommerce RFP for replatforming

An eCommerce RFP can be a fickle beast. Some retailers swear by them, others refuse to write them on principle, but if you’ve made the decision to write an RFP, it’s important to understand that there is no ‘one-size-fits-all’ approach. Many retailers fall into common pitfalls and end up flooded… Read More

Guide to Selecting an Enterprise Ecommerce Platform

As a successful merchant selling online, the question of what ecommerce platform to use (or re-platform to) is always a really tough decision to make. Enterprise ecommerce solutions don’t come cheap and they require a huge amount of time (and a lot of people) to implement, run and maintain. This… Read More