This category features a number of blog posts and guides that I’ve written around ecommerce customer acquisition, various different ecommerce platforms, guidance around using and configuring Magento and generally providing a positive customer experience. The pieces are based on my experience of working in and around ecommerce for agencies, in-house and as a consultant.
The native Magento 1 checkout was a laborious 6-step process and was widely criticised by merchants and partners, with most opting to use a third party module or re-build it. Unsurprisingly, merchants sought more compact checkout alternatives, and often opted for One Step Checkout, which provides a clean… Read More
The luxury market has been known to be a bit slower on the digital transformation side of things than its mid-market & high street counterparts but over the last 3-5 years eCommerce has become a priority in the luxury fashion space with strong visuals, carefully curated content & a seamless… Read More
Magento is the world’s leading eCommerce platform, with a huge market share across most sectors of online retail. In addition to having more than 250,000 live stores, they’re also the leading eCommerce for the IR1000 and IR250. One of the biggest focal sectors… Read More
We’ve done lots of work around implementations and general best practice with product reviews over the last few years and this guide is designed to cover all of the key considerations – from the integration to design and UX. Why implement product reviews? The main benefits of User Generated… Read More