Ecommerce

This category features a number of blog posts and guides that I’ve written around ecommerce customer acquisition, various different ecommerce platforms, guidance around using and configuring Magento and generally providing a positive customer experience. The pieces are based on my experience of working in and around ecommerce for agencies, in-house and as a consultant.

Migrating from Magento to Shopify Plus (& Shopify) – The Definitive Guide
The vast majority of the work I’ve done over the last few years has been focused on migrating to Magento or Shopify Plus. At Vervaunt we tend to work with these more than any other platform because of the types of businesses we work with, as a result of our team’s experience and their general…
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Using a PIM with Shopify Plus – Benefits & Solutions
Over the last year or so I’ve worked on a few different projects that have involved a PIM (across Magento and Shopify Plus), which has helped to make data migration much easier, allow for more complex logic, add a layer of data governance, take various things out of the eCommerce platform and generally make managing…
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Headless Shopify Introduction + Examples of Headless Shopify & Shopify Plus Implementations
Over the last ~12-18 months, I’ve been spending a lot of time looking at headless frameworks and which eCommerce platforms are suitable and best suited, to a headless approach. Most platforms are currently building out APIs to allow for headless builds and a number of platforms (such as ElasticPath and Commerce Tools) build their offering…
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Magento 2 Commerce vs Shopify Plus
Magento Commerce and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, cost of ownership, extensibility, infrastructure, SEO, eco-system, international,…
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Shopify Plus vs Shopify & Shopify Advanced – When to Use or Upgrade to Shopify Plus
Shopify Advanced and Shopify Plus are versions of Shopify platform, offering different levels of flexibility and feature-sets for different sizes of business. Lots of retailers will start on a lower plan of Shopify and then gradually upgrade as their turnover or requirements change, getting to a point (which is different for different retailers) where Shopify…
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Shopify Plus Multi-Currency vs Setting Up Multiple Stores
Over the last few weeks, I’ve been asked for advice on structuring international setups by a number of Shopify Plus retailers – with that advice differing depending on objectives and operational restraints. What is Shopify Multi-Currency Earlier this year, Shopify released a multi-currency feature for Plus users, which allows retailers to display multiple currencies on…
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Magento Page Builder Alternatives – Solutions for Magento Open Source & Richer Content Management
One of the most common frustrations with eCommerce platforms that I hear from clients and retailers in general is content management, with very few mainstream eCommerce platforms having a good offering in this area. Whilst the likes of Magento and Salesforce Commerce Cloud have added a page building solution and Shopify Plus have broadened their…
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Review of Klevu Search – eCommerce Search Engine Solution
Following on from my review of NOSTO recently, I decided to write a detailed review of Klevu; a leading eCommerce search engine for mid-market and enterprise online retailers. I first became aware of Klevu in ~August 2015, when I met Founder Nilay Oza in New York. Following this meeting, I ended up consulting for Klevu…
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