Tips

  • Installing Xenu, IIS toolkit and other Windows applications on a Mac

    I’m sure there are plenty of SEOs and digital marketers out there that have been left frustrated at not being able to use Windows-only SEO tools, such as IIS toolkit and Xenu Link Sleuth on a Mac / OSX – but you don’t need to be! I recently discovered that by using CrossOver from CodeWeavers,…

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  • 7 simple tips for improving your outreach efforts

    Over the last few years, I’ve spent a lot of time working with bloggers and editorial site owners and I’ve learnt a lot about what they’re generally receptive to. Here are 7 actionable tips for improving your outreaching campaigns. 1. Put a compelling pitch together In the time that I’ve spent working on outreach campaigns…

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  • Utilising easily accessible link prospecting data

    Over the three years that I’ve worked in SEO, I’ve spent god knows how much time looking for websites and blogs to work with as part of my link building activity . Now, although it’s important to still undertake more extensive research/seeding too, I adopt the following techniques to find link prospects quickly and easily.…

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  • 5 New Years Resolutions for Online Retailers!

    In 2011, we’ve seen lots more e-commerce retailers step up from just applying a few generic title tags and doing a bit of sporadic link building and start working on building a real brand – which is great to see. Now, as we start to think about what we’re going to be changing once we’ve…

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