About the audit

We are a team of three vastly experienced ecommerce professionals and we deliver comprehensive, actionable ecommerce audits. The audits cover all of the fundamental areas of ecommerce and provide actionable insight into improving performance across customer acquisition, customer experience and technical areas. My background is in customer experience marketing and the other two professionals are focused on user experience and ecommerce delivery and management – together we have over 20 years’ online retail experience.

We’ve completed a number of these audits for successful online stores and have helped to uncover a number of barriers / issues impacting the store’s ability to convert customers and generate revenue.

Key sections

  • User testing (video user tests completed across mobile, tablet and desktop for three different journeys / objectives)
  • User journey analysis (review of impact of current user journeys and how different pages / page templates, navigation, prompts etc are impacting these)
  • Performance review (analysis of your site’s speed and performance issues)
  • Review of automated email activity (use of triggered email, welcome programs, loyalty programs, post-purchase relationship handling etc)
  • Product reviews (review of the acquisition process, how they’re handled, ranking algorithm, the questions being asked, technology used etc)
  • Review of site search, merchandising and product recommendations (including results, impact of 0 result searches, personalisation etc)
  • Analytics review (review of how your analytics tracking could be improved to provide more insight)
  • Review of product positioning and promotions (how products are being positioned and promoted on the site)
  • Customer acquisition review (audit of all customer acquisition channels - such as organic & paid search, email marketing, affiliate marketing, display etc - with a view to outlining key areas for improvements)

Previous Clients


SEO Consulting

Beyond Retro Logo

Full SEO Audit


Post-migration SEO Audit

Paul Smith

Magento SEO Audit & Consulting


Google Analytics Audit


full SEO audit, SEO consulting, on-going retainer

Jon Don

Google Analytics Audit, SEO Audit & Consulting


SEO Audit, SEO Consulting


SEO Audit & Consulting


Full SEO Audit & Consulting

More Detail

The audit would be delivered as a main report, outlining all of the core issues, recommendations and general findings. The report would also list out all of the recommended changes, ranked in order of impact and complexity. In addition to the main report, we’d also provide a number of supporting documents containing analysis we’ve completed in order to draw conclusions and justify changes.

The reports generally take around two weeks to complete and once we’ve delivered it, we’d arrange a time to run through all of the points over the phone.

Get in touch