Freelance Magento
& eCommerce Consultant

Professional eCommerce consulting for Magento merchants.

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Retained Magento / eCommerce Consultancy

My preferred method of working with a client would be on a retained basis, where we’d agree focuses / objectives each month or quarter. I work with a number of mid-level and enterprise-level Magento merchants as a ‘part-time Head of eCommerce’, ranging from two days to six days per month. Examples of things I’d generally overlook as part of this relationship could be managing development projects and Magento 2 migrations, scoping large projects, Magento store management, customer acquisition strategy, reporting and general eCommerce strategy.

Fixed-Scope Magento / eCommerce Consulting

I provide fixed-scope, project-based Magento and eCommerce consulting which is based on a flat hourly rate. Generally, a merchant would get in touch with their requirements and I’d then provide a time estimate for completing the task, along with details of when it’d be completed etc. Examples of ad hoc projects I’ve worked on recently include auditing specific areas of a Magento store, Magento configuration / guidance, requirements gathering / project scoping, project management, Magento 2 planning etc.

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Recent Clients


About Me

I am a London-based eCommerce and Digital Marketing Solutions Consultant, with around 10 years’ experience in the online retail space, working mainly with Magento over the last 7 years. I consult for merchants, systems integrators and product companies, around all things eCommerce / Magento and digital marketing, ranging from customer acquisition and web analytics to project delivery and Magento code auditing. Although I operate independently on some projects, I also have a team of two experienced, certified Magento Developers and a Solutions Consultant who support me on technical / development projects.

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Lewis Sellers

Managing Director Pinpoint

Paul works with us on various projects, ranging from user experience audits to Magento discoveries and his work has always been excellent. Paul’s knowledge of eCommerce, Magento and customer acquisition marketing makes him a great asset to Pinpoint.

Nilay Oza

CEO Klevu Oy

We have been working with Paul to accelerate Klevu’s brand positioning globally. Paul has given our digital presence, digital content and marketing efforts a complete makeover. He did an excellent job of understanding our principles and requirements before starting to execute the strategy.

Tory Freeman

Head of Marketing Lapicida

We have been impressed by the positive impact that Paul and Josh have had on our paid search strategy. By helping to broaden the account we have been able to drive a far better return on our investment.

Project-based Magento eCommerce Consulting Find Out More