Magento

  • SEO considerations for using configurable and simple products in Magento

    One of the questions that I get asked most about Magento SEO is how the relationship between a configurable product and simple variants of that product should be managed from an SEO perspective – so I decided to write a blog post about it. Configurable products are used in Magento to allow merchants to offer users…

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  • Improving Magento Speed / Performance Guide

    Magento may lead the way in terms of features, scalability, flexibility, system security and reliability compared to most other ecommerce platforms, but all of the advanced functionality / features that Magento has comes at the cost of having a large number of files and large databases, as well as a higher number of requests on…

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  • The Ultimate Guide to Duplicate Content & Magento

    I’ve worked on countless Magento websites that have unknowingly faced duplicate content issues, which have either held them back or lead to panda-related issues. These issues vary in terms of impact (primarily because of the volume of pages) but they’re all fairly easy to resolve, so I’d suggest reading through the post and actioning the recommendations alongside…

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  • Getting the most from customer reviews in Magento

    Review content is a very important part of ecommerce, as it adds a huge amount of value from both a UX perspective and an SEO perspective. Lots of retailers do have review functionality in place, but they don’t have a full strategy behind it or someone with knowledge and experience of getting the most from…

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  • SEO issues caused by URL rewrites in Magento

    Magento’s rewrite functionality is definitely not the easiest thing to get your head around (especially as an SEO) and it’s caused me countless issues over the last few years, primarily from an SEO perspective. I’ve written this article to help merchants understand and resolve SEO issues caused by Magento’s URL rewriting functionality. Here are some…

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  • Options for Magento Go retailers needing to migrate

    It’s been over a month since eBay / Magento announced that they would be deprecating their hosted, SME-focused ecommerce platform, Magento Go – which will be closed officially on the 1st of February 2015. I don’t really see it as a surprise that Magento have made this decision, for the following reasons: The SME platform…

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  • Magento SEO FAQs

    As many of you will already know, I do a lot of consultancy around Magento SEO projects and migrations. I get around 5 emails per week asking me questions about various different SEO considerations for Magento websites, so I thought I’d put this post together. The following questions have been asked over the last couple of years…

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  • Introducing MageSEO – My new Magento SEO Extension

    Over the last few months, I have been working really hard with my former employers, GPMD , on building a new enterprise-level Magento SEO extension, called MageSEO. The extension is available now to community and enterprise Magento retailers and more information can be found at mageseo.net (which is due to be re-launched in the next…

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