Technical

  • END Clothing

    Enterprise Ecommerce Platforms Guide – Platform Comparison + Replatforming Guidance

    I originally wrote this guide in 2015 and have then updated it a number of times since then, as the platform options and capabilities have changed. I last updated this piece in August 2020. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for…

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  • Building an In-House Shopify Team – Internalising Development for Shopify Plus

    Introduction Over the past 12-18 months, as Shopify Plus has continued to grow for bigger and more complex retailers, I’ve had a number of clients that have decided to take their development in-house, for a variety of reasons and with varying impacts in different areas. This seems to be a bit of a trend with…

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  • Klevu Search for Made.com

    Review of Klevu Search – eCommerce Search Engine Solution

    Following on from my review of NOSTO recently, I decided to write a detailed review of Klevu; a leading eCommerce search engine for mid-market and enterprise online retailers. I first became aware of Klevu in ~August 2015, when I met Founder Nilay Oza in New York. Following this meeting, I ended up consulting for Klevu…

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  • Headless Magento – An Introduction & Examples

    Headless commerce is everywhere at the moment – with merchants, eCommerce platforms, technology partners and CMS providers focusing heavily on readying for this shift. The concept of ‘headless’ provides benefits around performance, serving different formats, development flexibility and fairly often achieving best-in-breed CMS features (via integrating with a headless CMS or traditional CMS) and more.…

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  • Oliver Bonas eCommerce Website

    Introduction to Headless eCommerce – Example Websites, Platforms & Implementation Options

    Over the last ~12-18 months, there has been a huge surge in the popularity of headless eCommerce implementations, with lots of retailers choosing this approach to give them more freedom around the front-end of their site and how their products and product information are showcased. There has also been a significant improvement in the readiness…

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  • Pre & Post-Migration SEO Tips for Magento Websites

    I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either a lack of SEO knowledge going into a migration or not understanding technical…

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  • The Definitive Guide to Magento SEO

    Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with the Magento platform can be resolved, it’s…

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  • Guide to Adding Rich Snippets in Magento

    Rich snippets represent a great way to make your existing organic visibility more efficient, by making your listings more compelling and visible to prospective users of your website. There are a number of different types of structured data that can help to illustrate relevance and authority for your pages and they have been proven to increase…

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