• Oliver Bonas eCommerce Website

    Introduction to Headless eCommerce – Example Websites, Platforms & Implementation Options

    Over the last ~12-18 months, there has been a huge surge in the popularity of headless eCommerce implementations, with lots of retailers choosing this approach to give them more freedom around the front-end of their site and how their products and product information are showcased. There has also been a significant improvement in the readiness…

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  • END Clothing

    Selecting an Enterprise Ecommerce Platform – The Definitive Guide

    I originally wrote this guide in 2015, but updated it in September 2018 as the platform options and capabilities have changed considerably. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for the project Enterprise eCommerce Platform Options The question of what eCommerce platform…

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  • Pre & Post-Migration SEO Tips for Magento Websites

    I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either a lack of SEO knowledge going into a migration or not understanding technical…

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  • The Definitive Guide to Magento SEO

    Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with the Magento platform can be resolved, it’s…

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  • Guide to Adding Rich Snippets in Magento

    Rich snippets represent a great way to make your existing organic visibility more efficient, by making your listings more compelling and visible to prospective users of your website. There are a number of different types of structured data that can help to illustrate relevance and authority for your pages and they have been proven to increase…

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  • Improving Magento Speed / Performance Guide

    Magento may lead the way in terms of features, scalability, flexibility, system security and reliability compared to most other ecommerce platforms, but all of the advanced functionality / features that Magento has comes at the cost of having a large number of files and large databases, as well as a higher number of requests on…

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  • SEO issues caused by URL rewrites in Magento

    Magento’s rewrite functionality is definitely not the easiest thing to get your head around (especially as an SEO) and it’s caused me countless issues over the last few years, primarily from an SEO perspective. I’ve written this article to help merchants understand and resolve SEO issues caused by Magento’s URL rewriting functionality. Here are some…

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  • SEO Considerations for BazaarVoice Reviews

    BazaarVoice is an enterprise-level review platform that has a lot of great features and functionality – and, in my opinion it’s the best review vendor on the market. The BazaarVoice implementation that I’ve learnt from is based on an Endeca (enterprise .net platform) website, which may be slightly different to existing modules for other platforms…

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