• Shopify Google Analytics Integration Best Practice – with Ed Upton from Littledata

    Over the last year or so, I’ve worked on a number of Shopify Plus builds alongside Littledata, who have supported the client in achieving a ‘best practice’ eCommerce Google Analytics setup. Although Littledata works with all eCommerce platforms, they’re well-known for their Shopify app which automates a large part of the Google Analytics setup process,…

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  • Shopify Forms – Using Formstack for advanced forms in Shopify

    Over the last couple of weeks, I’ve been working with a client and a couple of people from WeMakeWebsites (their development agency) to find (and validate) a solution to a requirement for advanced forms. The requirements for the forms are: The form must be in-line on the page to allow for email validation and address…

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  • Tags vs Metafields in Shopify & Shopify Plus

    Over the last couple of years we’ve been working with Shopify Plus a lot – be it via functional discovery, hands-on replatforming support or project managing builds. One of the biggest things that needs to be ‘discovered’ with Shopify is the architecture of product data, particularly when you’re migrating from a platform like Magento or…

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  • Setting up checkout goals & funnels in Shopify

    I was playing around with setting up a checkout funnel for a Shopify Plus client earlier this week and decided to publish a really quick blog post to save people making the same mistakes I made – wasting time and over complicating things. Essentially, I was looking to create a simple goal for the checkout…

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  • Content Management for Shopify & Shopify Plus – Review of Shogun CMS

    Over the last couple of years, I’ve been working a lot more with Shopify Plus – with a host of B2C brands. One relatively weak area of Shopify Plus is content management, with the core offering comprising of a standard WYSIWYG editor (for editing content pages and blocks) and sections, which provides a bit more…

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  • Examples of Complex Shopify Plus Stores & Feature Implementations

    I get asked for examples of stores that have achieved a specific area of complexity with Shopify and Shopify Plus all the time – so I decided to write a blog post on the examples I tend to give (that I can update over time as the platform and retailers develop). It’s worth pointing out…

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  • Shopify Plus

    Changing URL structure in Shopify & Shopify Plus – What’s Possible & Workarounds

    Over the last few weeks I’ve been working with two retailers who are in the process of moving to Shopify Plus and both have raised issues with the URL structure in different places. It’s a question I get asked a lot anyway, so I decided to write a quick blog post on my findings to…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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