• Tags vs Metafields in Shopify & Shopify Plus

    Over the last couple of years we’ve been working with Shopify Plus a lot – be it via functional discovery, hands-on replatforming support or project managing builds. One of the biggest things that needs to be ‘discovered’ with Shopify is the architecture of product data, particularly when you’re migrating from a platform like Magento or…

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  • Setting up checkout goals & funnels in Shopify

    I was playing around with setting up a checkout funnel for a Shopify Plus client earlier this week and decided to publish a really quick blog post to save people making the same mistakes I made – wasting time and over complicating things. Essentially, I was looking to create a simple goal for the checkout…

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  • Content Management for Shopify & Shopify Plus – Review of Shogun CMS

    Over the last couple of years, I’ve been working a lot more with Shopify Plus – with a host of B2C brands. One relatively weak area of Shopify Plus is content management, with the core offering comprising of a standard WYSIWYG editor (for editing content pages and blocks) and sections, which provides a bit more…

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  • Examples of Complex Shopify Plus Stores & Feature Implementations

    I get asked for examples of stores that have achieved a specific area of complexity with Shopify and Shopify Plus all the time – so I decided to write a blog post on the examples I tend to give (that I can update over time as the platform and retailers develop). It’s worth pointing out…

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  • Shopify Plus

    Changing URL structure in Shopify & Shopify Plus – What’s Possible & Workarounds

    Over the last few weeks I’ve been working with two retailers who are in the process of moving to Shopify Plus and both have raised issues with the URL structure in different places. It’s a question I get asked a lot anyway, so I decided to write a quick blog post on my findings to…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • Victoria Beckham Shopify

    Luxury Brands using Shopify Plus

    I’ve recently been involved in a number of Shopify Plus projects and we regularly speak to brands looking at the Shopify Plus platform – one of the things we get asked most is for examples of retailers within a specific vertical and the most common vertical at the moment is luxury. This, along with various…

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  • Chubbies Shopify Plus Search

    Improving Search in Shopify Plus – The Definitive Guide

    With Shopify Plus’s very clear surge in popularity with larger retailers over the last 12-18 months, I’ve been asked lots of times about solutions for specific limitations with Shopify Plus, so I decided to write a series of guides to answer some of the most common questions I get asked when looking at Shopify Plus…

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