• Pre & Post-Migration SEO Tips for Magento Websites

    I decided to write this blog post because I get a lot of Magento retailers asking me for help after they’ve migrated to Magento from another platform from an SEO perspective. Lots of retailers lose visibility, traffic and revenue as a result of either a lack of SEO knowledge going into a migration or not understanding technical…

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  • The Definitive Guide to Magento SEO

    Magento is widely regarded as one of the most challenging ecommerce platforms from an SEO perspective, due to the complexity of it’s rewrite engine, reliance on dynamic content and complex codebase (compared to other PHP platforms), amongst other things. That said, all of the SEO issues associated with the Magento platform can be resolved, it’s…

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  • Magento SEO Module Comparison Guide

    This guide looks at the different Magento SEO modules currently available and provides a comparison of the different features. The intention behind this post is that it’ll provide guidance on which module is best suited to you and your store. Magento has lots of different Magento SEO modules available – I’m only going to focus…

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  • SEO in Magento 2.0

    Magento 2.0 was first announced in October 2010, at the Developers Paradise event in Mallorca, Spain. The eagerly awaited announcement was delivered by then CTO Yoav Kutner (who later left Magento in early 2012) and it was expected that a stable release would be available in late 2011 / early 2012. Now, nearly five years…

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  • SEO considerations for using configurable and simple products in Magento

    One of the questions that I get asked most about Magento SEO is how the relationship between a configurable product and simple variants of that product should be managed from an SEO perspective – so I decided to write a blog post about it. Configurable products are used in Magento to allow merchants to offer users…

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  • The Ultimate Guide to Duplicate Content & Magento

    I’ve worked on countless Magento websites that have unknowingly faced duplicate content issues, which have either held them back or lead to panda-related issues. These issues vary in terms of impact (primarily because of the volume of pages) but they’re all fairly easy to resolve, so I’d suggest reading through the post and actioning the recommendations alongside…

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  • Getting the most from customer reviews in Magento

    Review content is a very important part of ecommerce, as it adds a huge amount of value from both a UX perspective and an SEO perspective. Lots of retailers do have review functionality in place, but they don’t have a full strategy behind it or someone with knowledge and experience of getting the most from…

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  • SEO issues caused by URL rewrites in Magento

    Magento’s rewrite functionality is definitely not the easiest thing to get your head around (especially as an SEO) and it’s caused me countless issues over the last few years, primarily from an SEO perspective. I’ve written this article to help merchants understand and resolve SEO issues caused by Magento’s URL rewriting functionality. Here are some…

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