Guides

This category features a wide range of guides focused on eCommerce best practice and eCommerce technology.

  • END Clothing

    Enterprise Ecommerce Platforms Guide – Platform Comparison + Replatforming Guidance

    I originally wrote this guide in 2015 and have then updated it a number of times since then, as the platform options and capabilities have changed. I last updated this piece in August 2020. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for…

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  • Building an In-House Shopify Team – Internalising Development for Shopify Plus

    Introduction Over the past 12-18 months, as Shopify Plus has continued to grow for bigger and more complex retailers, I’ve had a number of clients that have decided to take their development in-house, for a variety of reasons and with varying impacts in different areas. This seems to be a bit of a trend with…

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  • BigCommerce Enterprise Review – Introduction to BigCommerce

    BigCommerce is primarily an SMB and mid-market SaaS eCommerce platform with a sizeable market share in these areas in North America and over 80,000 users, globally. Here’s a TLDR overview of the BigCommerce platform: BigCommerce is a cost-effective SMB and mid-market SaaS eCommerce platform BigCommerce is often compared to Shopify, due to the SaaS nature…

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  • GEO IP Popups for eCommerce – Best Practice UX and Strategy

    Most of the replatforming projects we work on tend to have some level of international offering, whether that’s full multi-store-based multi-language and multi-currency or just international pricing or shipping. If you’re doing the former, you’ll probably want to be using a GEO-IP fall-back overlay to promote the correct international store to users, particularly for direct-load…

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  • Shopify Plus

    Getting around the Shopify Product Variants Limit – Workarounds & Approaches

    One of the most common frustrations for those using or considering using Shopify and Shopify Plus is the limit to 100 variants (and the limit to 3 options) on a single product. Although I’ve been told recently that, if you’re working with the right partner, the limit can be lifted – I decided to write…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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  • Magento Open Source vs Magento Commerce (& on-premise vs cloud)

    With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs. For those considering Magento as their next platform, there are some important decisions to be made,…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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