This category features a wide range of guides focused on eCommerce best practice and eCommerce technology.

  • Building an In-House Shopify Team – Internalising Development for Shopify Plus

    Introduction Over the past 12-18 months, as Shopify Plus has continued to grow for bigger and more complex retailers, I’ve had a number of clients that have decided to take their development in-house, for a variety of reasons and with varying impacts in different areas. This seems to be a bit of a trend with…

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  • BigCommerce Enterprise Review – Introduction to BigCommerce

    BigCommerce is primarily an SMB and mid-market SaaS eCommerce platform with a sizeable market share in these areas in North America and over 80,000 users, globally. Here’s a TLDR overview of the BigCommerce platform: BigCommerce is a cost-effective SMB and mid-market SaaS eCommerce platform BigCommerce is often compared to Shopify, due to the SaaS nature…

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  • GEO IP Popups for eCommerce – Best Practice UX and Strategy

    Most of the replatforming projects we work on tend to have some level of international offering, whether that’s full multi-store-based multi-language and multi-currency or just international pricing or shipping. If you’re doing the former, you’ll probably want to be using a GEO-IP fall-back overlay to promote the correct international store to users, particularly for direct-load…

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  • Shopify Plus

    Getting around the Shopify Product Variants Limit – Workarounds & Approaches

    One of the most common frustrations for those using or considering using Shopify and Shopify Plus is the limit to 100 variants (and the limit to 3 options) on a single product. Although I’ve been told recently that, if you’re working with the right partner, the limit can be lifted – I decided to write…

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  • Pros and Cons of Magento 2 – A Detailed, Post-Adobe View

    Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the…

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  • Magento Open Source vs Magento Commerce (& on-premise vs cloud)

    With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs. For those considering Magento as their next platform, there are some important decisions to be made,…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • END Clothing

    Selecting an Enterprise Ecommerce Platform – The Definitive Guide

    I originally wrote this guide in 2015, but updated it in September 2018 as the platform options and capabilities have changed considerably. You can jump to the different sections via the links below. Requirements Gathering & Considerations Existing Platform & Setup Budgeting for the project Enterprise eCommerce Platform Options The question of what eCommerce platform…

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