Ecommerce

This category features a number of blog posts and guides that I’ve written around ecommerce customer acquisition, various different ecommerce platforms, guidance around using and configuring Magento and generally providing a positive customer experience. The pieces are based on my experience of working in and around ecommerce for agencies, in-house and as a consultant.

  • Magento Open Source vs Magento Commerce (& on-premise vs cloud)

    With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs. For those considering Magento as their next platform, there are some important decisions to be made,…

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  • Content Management for Shopify & Shopify Plus – Review of Shogun CMS

    Over the last couple of years, I’ve been working a lot more with Shopify Plus – with a host of B2C brands. One relatively weak area of Shopify Plus is content management, with the core offering comprising of a standard WYSIWYG editor (for editing content pages and blocks) and sections, which provides a bit more…

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  • Shopify Plus

    Changing URL structure in Shopify & Shopify Plus – What’s Possible & Workarounds

    Over the last few weeks I’ve been working with two retailers who are in the process of moving to Shopify Plus and both have raised issues with the URL structure in different places. It’s a question I get asked a lot anyway, so I decided to write a quick blog post on my findings to…

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  • Gymshark International Shopify Plus

    Shopify Plus International – Workarounds for Limitations with Multi-Store

    Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. Although Shopify Plus is unquestionably popular in the non-complex B2C space, there are a number…

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  • Chubbies Shopify Plus Search

    Improving Search in Shopify Plus – The Definitive Guide

    With Shopify Plus’s very clear surge in popularity with larger retailers over the last 12-18 months, I’ve been asked lots of times about solutions for specific limitations with Shopify Plus, so I decided to write a series of guides to answer some of the most common questions I get asked when looking at Shopify Plus…

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  • Examples of Salesforce Commerce Cloud (Demandware) websites

    After writing this piece on Magento stores, a number of people asked me to create an equivalent piece for Salesforce Commerce Cloud (formerly Demandware) websites / implementations. The choices of the Salesforce Commerce Cloud implementations used in this article are mainly based on the design and the overall user experience of the website, as well as…

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  • Shopify Plus

    Shopify Plus SEO Guide – Technical SEO Challenges & Limitations

    Shopify Plus is going through a considerable surge in popularity at the moment, with lots of household names choosing to migrate over to the SaaS eCommerce platform. I’m not an SEO and I don’t provide SEO services, however, I do work on a lot of replatforming projects and see SEO have a big input into…

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  • Oliver Bonas eCommerce Website

    Introduction to Headless eCommerce – Example Websites, Platforms & Implementation Options

    Over the last ~12-18 months, there has been a huge surge in the popularity of headless eCommerce implementations, with lots of retailers choosing this approach to give them more freedom around the front-end of their site and how their products and product information are showcased. There has also been a significant improvement in the readiness…

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