eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • SocialCrawlytics: A Brand new social crawler tool!

    Social Crawlytics is a brand new social crawler that was released late last week by Yousaf Sekander. The new tool is a hugely useful resource as it allows you to see which pages of a website have been shared and on which social networks. By simply entering your web address, Social Crawlytics allows you to see…

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  • Recommended Digital Marketing & User Experience Books

    Spending three hours a day commuting is pretty annoying at times, however it has given me the opportunity to do a lot of research and read lots of great books. With this in mind, I decided to write a blog post about some of the best digital marketing, design and UX books I’ve read or…

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  • Google working on ‘over-optimisation’ penalty!

    On Friday, Matt Cutts revealed that Google have been working on a new update that is intended to apply penalties to sites that are over-optimising in an attempt to manipulate their algorithm. Following this announcement, I’ve personally seen a lot of movement within the results pages for lots of different keywords – with some of…

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  • I’ve finally passed the Google Analytics exam!

    Yesterday (16/03/12) I finally completed the Google Analytics IQ exam, scoring 87%. GPMD’s Managing Director, Mark, has been asking me to complete the exam for over a year, and I’m delighted to have now completed it. My colleague Leo and I spent most of Thursday revising before taking and passing the exam yesterday morning. I’m…

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  • Utilising easily accessible link prospecting data

    Over the three years that I’ve worked in SEO, I’ve spent god knows how much time looking for websites and blogs to work with as part of my link building activity . Now, although it’s important to still undertake more extensive research/seeding too, I adopt the following techniques to find link prospects quickly and easily.…

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  • My New Years Resolutions for 2012

    I have listed below eight New Year’s Resolutions that I am setting myself for 2012 – I will also be donating £15 to charity for every one that I break. No more sweets, chocolate and fast food No drinking (unless it’s a special occasion / social event) Go jogging at least three times per week…

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  • My Favourite SEO Conferences of 2011

    Having joined GPMD in February, working for an agency opened up lots of opportunities to attend some great SEO events and meetups, here are the ones that I enjoyed and benefited from the most. BrightonSEO 2011 (April and September): For me, BrightonSEO has gone from being a must-attend event partly because it’s free to a really…

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  • Review of South West Broadband Hosting Services

    Having endured the worst possible hosting experience with 123-Reg (the worst company I’ve ever dealt with), I am delighted to say that South West Broadband are a really nice, honest company who are more than willing to go that extra mile to keep their customers happy. My current account manager with SW Broadband, Ryan, replied to one…

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