eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • I’ve finally passed the Google Analytics exam!

    Yesterday (16/03/12) I finally completed the Google Analytics IQ exam, scoring 87%. GPMD’s Managing Director, Mark, has been asking me to complete the exam for over a year, and I’m delighted to have now completed it. My colleague Leo and I spent most of Thursday revising before taking and passing the exam yesterday morning. I’m…

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  • Utilising easily accessible link prospecting data

    Over the three years that I’ve worked in SEO, I’ve spent god knows how much time looking for websites and blogs to work with as part of my link building activity . Now, although it’s important to still undertake more extensive research/seeding too, I adopt the following techniques to find link prospects quickly and easily.…

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  • My New Years Resolutions for 2012

    I have listed below eight New Year’s Resolutions that I am setting myself for 2012 – I will also be donating £15 to charity for every one that I break. No more sweets, chocolate and fast food No drinking (unless it’s a special occasion / social event) Go jogging at least three times per week…

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  • My Favourite SEO Conferences of 2011

    Having joined GPMD in February, working for an agency opened up lots of opportunities to attend some great SEO events and meetups, here are the ones that I enjoyed and benefited from the most. BrightonSEO 2011 (April and September): For me, BrightonSEO has gone from being a must-attend event partly because it’s free to a really…

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  • Review of South West Broadband Hosting Services

    Having endured the worst possible hosting experience with 123-Reg (the worst company I’ve ever dealt with), I am delighted to say that South West Broadband are a really nice, honest company who are more than willing to go that extra mile to keep their customers happy. My current account manager with SW Broadband, Ryan, replied to one…

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  • Review of 123-Reg Hosting Services

    Since I began working in SEO around 3 years ago, I’ve worked with a number of hosting companies and really struggled to find a good one – until now! Having found South West Broadband. 123-Reg, my previous hosting provider are quite simply the worst company I’ve ever dealt with – that’s not limited to hosting providers! After migrating…

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  • 5 New Years Resolutions for Online Retailers!

    In 2011, we’ve seen lots more e-commerce retailers step up from just applying a few generic title tags and doing a bit of sporadic link building and start working on building a real brand – which is great to see. Now, as we start to think about what we’re going to be changing once we’ve…

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  • RIP Yahoo Site Explorer

    Yahoo Site Explorer is a quick and user-friendly online link analysis tool that has been providing fairly basic link data to SEO’s for a number of years. Today, I found out that Yahoo Site Explorer will be officially closed down tomorrow – which is a big shame in my opinion! When I first started working…

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