eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • 9 Reasons to Use or Migrate to Magento

    Magento is the world’s biggest ecommerce platform which has been chosen by over 200,000 retailers world-wide, ranging from small start-ups to the likes of Fred Perry, Harvey Nichols, Warby Parker and many more. You can find more examples of Magento websites in my Magento showcase blog post here. Magento was only officially released in 2008…

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  • Raising money for Cancer Research

    I am really pleased to announce that I am competing in the British 10k London running event, in order to raise money for Cancer Research UK. The event, which takes place on Sunday 14th of June 2013 is the first of many runs that I’m aiming to take part in this year, with a view…

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  • My favourite responsive ecommerce websites

    As of last year, the agency that I work for, GPMD, became a mobile first agency, meaning that we design for mobile devices first and work up. With this in mind, people in our office are always talking about different responsive retail websites that they like, so I thought I’d put them together and create…

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  • 7 simple tips for improving your outreach efforts

    Over the last few years, I’ve spent a lot of time working with bloggers and editorial site owners and I’ve learnt a lot about what they’re generally receptive to. Here are 7 actionable tips for improving your outreaching campaigns. 1. Put a compelling pitch together In the time that I’ve spent working on outreach campaigns…

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  • SocialCrawlytics: A Brand new social crawler tool!

    Social Crawlytics is a brand new social crawler that was released late last week by Yousaf Sekander. The new tool is a hugely useful resource as it allows you to see which pages of a website have been shared and on which social networks. By simply entering your web address, Social Crawlytics allows you to see…

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  • Recommended Digital Marketing & User Experience Books

    Spending three hours a day commuting is pretty annoying at times, however it has given me the opportunity to do a lot of research and read lots of great books. With this in mind, I decided to write a blog post about some of the best digital marketing, design and UX books I’ve read or…

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  • Google working on ‘over-optimisation’ penalty!

    On Friday, Matt Cutts revealed that Google have been working on a new update that is intended to apply penalties to sites that are over-optimising in an attempt to manipulate their algorithm. Following this announcement, I’ve personally seen a lot of movement within the results pages for lots of different keywords – with some of…

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  • I’ve finally passed the Google Analytics exam!

    Yesterday (16/03/12) I finally completed the Google Analytics IQ exam, scoring 87%. GPMD’s Managing Director, Mark, has been asking me to complete the exam for over a year, and I’m delighted to have now completed it. My colleague Leo and I spent most of Thursday revising before taking and passing the exam yesterday morning. I’m…

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