eCommerce Blog

Welcome to the paulnrogers blog, which is largely focused on eCommerce technology (mostly eCommerce platforms), replatforming and customer experience. If you have any questions, please feel free to contact me.
  • SEO Considerations for BazaarVoice Reviews

    BazaarVoice is an enterprise-level review platform that has a lot of great features and functionality – and, in my opinion it’s the best review vendor on the market. The BazaarVoice implementation that I’ve learnt from is based on an Endeca (enterprise .net platform) website, which may be slightly different to existing modules for other platforms…

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  • Introducing MageSEO – My new Magento SEO Extension

    Over the last few months, I have been working really hard with my former employers, GPMD , on building a new enterprise-level Magento SEO extension, called MageSEO. The extension is available now to community and enterprise Magento retailers and more information can be found at mageseo.net (which is due to be re-launched in the next…

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  • Layered / Faceted Navigation SEO Issues in Magento

    Layered or faceted navigation is one of the most common causes of duplicate content and it is well-known for causing frustrating issues for SEOs due to over-indexation and increased levels of low quality pages. The main reason I’m writing this article, as well as to help Magento developers and site owners, is because I get asked…

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  • Installing Xenu, IIS toolkit and other Windows applications on a Mac

    I’m sure there are plenty of SEOs and digital marketers out there that have been left frustrated at not being able to use Windows-only SEO tools, such as IIS toolkit and Xenu Link Sleuth on a Mac / OSX – but you don’t need to be! I recently discovered that by using CrossOver from CodeWeavers,…

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  • The risk of using product feed content on your website

    There are a number of services out there that promise to deliver additional traffic and revenue through taking content from your product feed and creating new pages, but in actual fact – using these services could lead to you losing a huge proportion of your existing organic traffic. Basically, when you sign up to one…

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  • Choosing a Magento Development Agency / Developer

    Choosing an agency or freelancer is always difficult, because they usually say the same things and make the same promises, making it very difficult for potential clients (especially those who haven’t done their research or worked with an RFP partner) to understand what makes an agency a good fit for their project. From experience, I…

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  • My Top Shopify Ecommerce Websites

    Last year I wrote an article which showcased the best Magento websites, which received a lot of great feedback and became a resource for lots of people. So, I decided to do the same with Shopify – an ecommerce platform that I’m a huge advocate of. There are so many amazing Shopify websites that are…

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  • Interview with Ecommerce Startup, Lollipuff

    Following on from the first interview I did with Pure Fix Cycles, I am delighted to publish the second ecommerce startup interview with Fei Deyle, Founder and CEO of luxury marketplace startup, Lollipuff. Lollipuff are a really interesting retail startup who have already been featured on Yahoo, TechCrunch and Mashable, amongst others. Lollipuff allows users…

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